VP of Lifecycle & Retention Marketing

The Vice President of Lifecycle & Retention Marketing will be responsible for developing and implementing strategies that enhance customer loyalty and retention through tailored lifecycle campaigns focused on engagement and conversion.

Responsibilities

• Design and optimize customer lifecycle marketing strategies to maximize retention.
• Oversee the execution of multi-channel campaigns that nurture customer relationships.
• Utilize customer data and behavioral insights to create personalized marketing experiences.
• Lead a team of marketing professionals in driving program growth and performance.
• Measure, analyze, and report on campaign performance metrics to guide decision-making.

Requirements

• 7+ years of experience in lifecycle or retention marketing, with a strong emphasis on strategic leadership.
• Proficiency in using marketing automation tools and CRM systems.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• Excellent communication and leadership capabilities.
• Hands-on experience with A/B testing and optimization methodologies.
• Innovative thinker with a passion for customer experience.

Benefits

• Base salary + Bonus.

• Competitive health, dental and vision benefits.
• Work remotely from anywhere in the world.
• Unlimited PTO.
• Flex work hours.