Toronto Based Junior Marketer: Sales & Demand Gen

About From Day One:

From Day One is a media outlet and conference series focused on innovative ways for companies to foster stronger relationships with their employees, customers, and communities.

At a time when society holds businesses to a rising level of accountability, From Day One explores how companies can build well-grounded values into their business—diversity, responsibility, transparency—and stick with them in an economy driven by disruption.

What’s unique about From Day One is our cross-disciplinary approach, bringing together executives from the fields of corporate social responsibility, human resources, marketing, and communications. Our events facilitate people-focused conversations that promote real, actionable ideas for and from executives, civic leaders, authors, and journalists across the country. Businesses have increasingly seen the wisdom of putting people first. Our mission is to help companies find the best ways to deliver on that promise, from day one.

Our business model includes an extensive series of both online and real-world content. We facilitate an extensive series of one-day conferences in approximately 20 cities around the country, with new locations added regularly. In addition, we host a regular series of online gatherings, ranging from topic-focused webinars several times a week, to monthly virtual conferences, as well as regular roundtables and small-group sessions.

We regularly publish articles including reporting and opinion pieces by our team and a network of notable journalists, led by the company’s chief content officer, veteran journalist Stephen Koepp.

About The Role:

From Day One is expanding our live, in-person events to Canada, where we have several partnerships in place. In addition to helping shape all of our efforts to market to US stakeholders, the person in this role will also help us build our network in Canada and recruiting Canadian partners.

The Canada-based Junior Marker (Sales & Demand Gen) is responsible for contributing to demand generation for sales creating strategies and outreach for setting calls and meetings with the sales team. This person will play a crucial role in helping the company expand its network of Canadian sponsors and stakeholders. The candidate should demonstrate proficiency in CRMs, demand gen, a range of sales-support skills, and email marketing, as well as expertise in Canadian best practices for email marketing.

Requirements

  • Generate demand using a robust toolkit of sales methodologies, including direct email
  • Help run B2B marketing campaigns
  • Leverage and evolve our sales practices and CRM to nurture leads and increase conversion rates
  • Conduct web research to identify opportunities for business development
  • Work closely with the senior Sales team members to support their outbound efforts
  • Communicate and honor Canadian best practices for email marketing and stay on top of those industry standards as they evolve
  • Conduct web research to identify opportunities for business development
  • Work with CRO and VP Sales on sales tactics and creative
  • Familiarity with Salesforce, Salesloft and Excel
  • Promote company name and mission in the conference space

Please Note:

  • This position requires a 4-year college/university degree at minimum. Candidates should have a strong academic background and a minimum of 3 years of full-time, professional post-graduation experience.
  • Diversity and inclusion are absolutely core to our mission, and we are committed to those values in our hiring process.

Benefits

  • This is a full-time salaried position. Starting salary is $70,000 CAD per year with opportunities for regular advancement and raises.
  • This position is remote, but please be available to meet with stakeholders based in or near the greater Toronto area if requested.
  • From Day One offers a comprehensive benefits package including competitive vacation policies including summer and winter breaks, and an employee stock plan.