Toronto Based Junior Marketer: Audience

About From Day One:

From Day One is a media outlet and conference series focused on innovative ways for companies to foster stronger relationships with their employees, customers, and communities.

At a time when society holds businesses to a rising level of accountability, From Day One explores how companies can build well-grounded values into their business—diversity, responsibility, transparency—and stick with them in an economy driven by disruption.

What’s unique about From Day One is our cross-disciplinary approach, bringing together executives from the fields of corporate social responsibility, human resources, marketing, and communications. Our events facilitate people-focused conversations that promote real, actionable ideas for and from executives, civic leaders, authors, and journalists across the country. Businesses have increasingly seen the wisdom of putting people first. Our mission is to help companies find the best ways to deliver on that promise, from day one.

Our business model includes an extensive series of both online and real-world content. We facilitate an extensive series of one-day conferences in approximately 20 cities around the country, with new locations added regularly. In addition, we host a regular series of online gatherings, ranging from topic-focused webinars several times a week, to monthly virtual conferences, as well as regular roundtables and small-group sessions.

We regularly publish articles including reporting and opinion pieces by our team and a network of notable journalists, led by the company’s chief content officer, veteran journalist Stephen Koepp.

About The Role:

From Day One is expanding our live, in-person events to Canada, where we have several partnerships in place. In addition to helping shape all of our efforts to market to US stakeholders, the person in this role will also help us build our network in Canada and recruiting Canadian partners.

The Canada-based Junior Marker (Audience) is responsible for contributing to audience development by developing strategies and meeting audience targets. This person will play a crucial role in helping the company expand its network of Canadian readers, attendees, and stakeholders. The candidate should demonstrate proficiency in CRMs, content marketing, and email marketing, as well as develop expertise in Canadian best practices for email marketing.

Requirements

  • Communicate and honor Canadian best practices for email marketing and stay on top of those industry standards as they evolve
  • Help run audience marketing campaigns
  • Conduct web research to identify opportunities for audience development
  • Work with CRO and VP Sales on marketing tactics and creative
  • Familiarity with Salesforce, Salesloft and Excel preferred
  • Develop and communicate strategies for audience development and meet targets
  • Promote company name and mission in the conference space

Please Note:

  • This position requires a 4-year college/university degree at minimum. Candidates should have a strong academic background and a minimum of 3 years of full-time, professional post-graduation experience.
  • Diversity and inclusion are absolutely core to our mission, and we are committed to those values in our hiring process.

Benefits

  • This is a full-time salaried position. Starting salary is $70,000 CAD per year with opportunities for regular advancement and raises.
  • This position is remote, but please be available to meet with stakeholders based in or near the greater Toronto area if requested.
  • From Day One offers a comprehensive benefits package including competitive vacation policies including summer and winter breaks, and an employee stock plan.