Sr Financial Analyst

  • Anywhere

Firstleaf is looking for a Senior Financial Analyst to support our financial planning and forecasting, drive a cross-functional business performance management process, and partner collaboratively with key internal stakeholders to bring analytical insights that drive financial performance.

The key areas of focus for this role include Financial Planning & Scenario Modelling, Business Performance Management & Reporting, and Business Analytics & Decision Support. 

This is a fully remote position. Travel may be required 1-2 times per year.


  • Iterate existing forecasting and scenario planning model, working closely with key stakeholders across the business, to continuously increase the robustness of its primary forecast drivers and forecasting accuracy
  • Support preparation of annual/monthly budgets for the business and each function
  • Evaluate and refine existing, and define new, strategic, operational, and financial KPIs, in partnership with each functional leader, and ensure timely reporting to all key stakeholders
  • Analyze business performance weekly/monthly, provide analytics of key variances drivers, identify potential corrective actions, and quantify forward-looking forecasts, risks, and opportunities
  • Prepare business performance summaries for internal stakeholders that tell the story of how we are performing and the key areas of focus to drive performance
  • Recommend and implement opportunities to improve the efficiency and reliability of internal and external reporting, partnering across stakeholder functions as needed
  • Analyze key drivers of revenue trends, while focusing on optimizing marketing spend and acquisition costs
  • Evaluate key operating expenses for efficiencies and cost reductions, in partnership with key stakeholders
  • Support cross-functional teams with information to enable decision-making across the business that maximizes financial performance
  • Conduct cost-benefit analysis and return on investment calculations


  • Bachelor’s degree in Finance, Accounting, Economics or similar field of study or bachelor’s degree
  • Analytical, financial insight and modeling capabilities, including advanced Excel skills
  • Highly numerate with a sound understanding of what lays behind numbers that drive revenues, costs and profitability
  • Demonstrated business acumen and ability to partner collaboratively across functions to influence and drive business decisions
  • Fluency in written and spoken English with excellent written and verbal structured communication skills and the ability to tell the ‘story’ surrounding the analytics and numbers
  • Ability to influence up, down and sideways within a fast-paced organization

It would also be great if you have:

  • CPA or equivalent
  • Experience as a finance business partner in an e-commerce company; experience with subscription models a plus
  • Experience using NetSuite Enterprise Resource Planning software


  • Excellent problem-solving skills, high intellectual horsepower, and the ability to think strategically
  • High levels of personal integrity and willingness to speak one’s mind
  • Conscientious and able to focus on completing work to a consistently high-standard
  • Agile thinker with ability to bounce between big picture strategy and operational details
  • Excellent organisational and time-management skills; high attention to detail
  • Flexible and positive approach to work; adaptable to working in a fast paced, ever-changing environment
  • Ability to work under pressure and remain calm
  • Proactive and willingness to take on multiple tasks
  • Self-motivated and enthusiastic, and ability to work independently
  • Must be a team player, willing to help and be flexible
  • Continually strive for improvement and introspective with a desire to continuously learn


Salary: $100-$130k, dependent on relevant experience

Working with the world’s best wine company isn’t enough? Seriously though, we offer remote work and unlimited PTO. We offer a competitive compensation package and stock options grants, plus choices with medical, dental, and vision coverage, as well as flexible spending accounts, life insurance, 401(k), employee assistance program, and discounted pet insurance. And to top it off: a monthly wine credit with our wine club!


Firstleaf is transforming the $70B US wine market by empowering consumers to experience wine in a whole new way: theirs!

Firstleaf launched in February 2016, with the vision to be the world’s most customer-centric wine company. We created a flexible direct-to-consumer model combining the roles of winery, importer, and retailer into one vertically integrated company. By eliminating the middleman and dealing directly with the world’s finest wineries, we provide our members with an exclusive selection of world-class wines at significant savings. We source from vineyards around the globe and have our own talented winemakers on staff. Our wines have won over 3,000 awards, including 500+ 90 point scores.

We understand that wine is a complicated and intimidating category to shop, especially if you’re a new wine drinker. We exist to make it easy for consumers to confidently find wines that they will love, not because a fancy sommelier in Bordeaux told them it was good, but because they actually love the way it tastes!

Our custom algorithm uses millions of data points to produce and curate each shipment of award-winning wine from around the world so that members can explore new bottles and discover new favorites tailored to their taste. Founded by Philip James, a wine industry veteran and Oxford-educated chemist, the subscription service unites the art and science of wine. With a wide variety of wines from around the world, we have over 82 million combinations of wines possible and 98% of our monthly boxes are unique. We’re constantly refining wine recommendations based on the ratings of our members, who control which wines they get, how much, and how often.

This process begins with a chemical analysis of all our wines so that we understand at the molecular level what is in each bottle. As a result, after our customers take our quiz and rate 3 bottles, we know exactly what it is that they like or don’t like (level of tannins, acidity, sugar, etc), enabling us to refine their wine profile, recommend additional wines AND make choices on which wines to produce with 96% accuracy!

We have been recognized by Fast Company’s Annual List of the World’s Most Innovative Companies for 2022 and named to Quartz’s Best Companies for Remote Workers 2022. Over one million people have tried Firstleaf since our inception and we continue to disrupt an industry that hasn’t changed in nearly a century– we need you to help tell our story.

Firstleaf is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Firstleaf is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.