Social Media Coordinator

Key Responsibilities:

  • Develop and execute social media strategies to increase brand awareness and drive engagement.
  • Execute and curate engaging content for all social media platforms, including Instagram, Facebook, Twitter, TikTok, and LinkedIn.
  • Collaborate with Brand Manager and Director of Content to develop compelling campaigns and promotions that resonate with our target audience.
  • Identify and engage with influencers and brand ambassadors to expand our reach and grow our community.
  • Monitor social media channels for trends, feedback, and conversations related to our brand and industry.
  • Respond to comments, messages, and mentions on our social media profiles, using a clever, smart, and fun tone that represents YayDay’s brand.
  • Analyze social media performance metrics and provide regular reports to track progress and identify areas for improvement.
  • Stay up-to-date on industry trends, best practices, and emerging platforms to continuously optimize our social media strategy.

Requirements

Required Qualifications:

  • Bachelor’s degree in marketing, communications, or a related field.
  • 2+ years of experience in social media management, preferably in the health, wellness, or lifestyle industry.
  • Strong understanding of social media platforms, algorithms, and trends.
  • Excellent written and verbal communication skills.
  • Creative thinker with a passion for storytelling and content creation.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Experience with social media analytics and reporting tools.
  • Knowledge of influencer marketing strategies and tactics.
  • Positive attitude and a genuine passion for our brand and mission.
  • Self-starter attitude with the ability to work independently and in a remote setting.

Position Type: Freelance with potential for full-time employment in the future

Hours: 30-40 hours per week

Location: Remote

Reports to: Brand Manager