SEO Specialist

Our mission and where you fit in

Employment Hero is an Australian tech unicorn – valued at over $1.25 billion. Our world-class software is the easiest way for small and medium-sized businesses to manage HR, payroll, employee engagement, and benefits. We’ve grown 100% year-on-year since our inception in 2014, and now service over 90,000 businesses and 850,000+ active users globally. We have exciting growth plans for 2023 and beyond, powered by our mission of making employment easier and more valuable for everyone.

We take a Remote First approach with our team. Employment Hero can hire across the world, so long as candidates have eligible working rights and are in a suitable timezone to their colleagues. If you’ve got the skills for the role and the passion for our mission then we want to hear from you!

What to Expect as our SEO & Content Specialist?

In this role you will be responsible for assisting our Website & Organic Growth Lead get stuck in the SEO campaigns and tools to make improvements that result in scalable organic growth. Ideally we are looking for someone who is both passionate and driven by all things SEO and Content. Although the role sits within the Growth team, you will also have the opportunity to work on projects within the wider marketing team, gaining experience with a range of different marketing initiatives.  If you’re ready to take our SEO to the next level, making a real difference in our global ambitions, join us today!

Key Responsibilities:

  • Own the growth of the SEO channel – work with the Website & Organic Growth Lead to execute the delivery of the SEO strategy including onsite, technical and offsite factors. 
  • Conduct regular audits of our websites in order to diagnose technical SEO issues and find solutions to improve rankings, traffic and lead conversions. 
  • Coordinate and execute the implementation of SEO recommendations, managing and liaising with freelancers and suppliers to make site changes and improvements. 
  • Create new systems and processes to automate SEO tasks and projects including audits, keyword research, site crawls, backlink acquisition and their implementation plans. 
  • Write and optimise content for SEO, including using AI tools to help generate content ideas.
  • Work with our content and brand team to brainstorm new content ideas, conduct keyword research, produce content briefs and optimise content for SEO.
  • Create new landing pages that are SEO optimised and work with design and CRO to ensure best UX/UI/conversion principles are followed.
  • Coordinate backlink outreach including prospecting and building relationships with content editors to reclaim lost and build new links, as well as managing and editing incoming guest posts.

What will you bring:

  • Ideally you have 2-3 years experience in SEO, content marketing or related professional environment but we will consider recent grads with strong interest in SEO.
  • A creative problem solver and critical thinker, with great attention to detail.
  • Proactive and takes initiative when solving problems and finding new solutions.
  • Thinks outside the box, and enjoys finding ways to make processes more efficient, through automation.
  • A very strong communicator, who is not afraid to communicate with stakeholders in order to come up with the best solution.
  • Used to (or not afraid of) working in a fast-paced environment. We like to be efficient and move fast with projects.  
  • You have strong analytical skills and copywriting skills – ideally 70% analytical and 30% creative/writing skills.
  • Comfortable and confident explaining your ideas, taking briefs, and participating in brainstorming sessions.
  • Able to work independently and to agreed deadlines.
  • Feeling confident deep-diving into the data and taking a data-driven approach to decisions.
  • Must enjoy writing, editing and optimising content.
  • Data literate and comfortable with Excel/Google Sheets.
  • Knowledge of Webflow, WordPress, AI writing tools, SGE, Google Analytics 4, Google Search Console, Google Tag Manager, Google Looker Studio, Ahrefs or SEMRush.
  • Agency or SaaS/marketplace experience is highly valued.

Life at Employment Hero 

Remote-first principles

At Employment Hero, we’re not just working remotely; we’re integrating flexibility and global reach into the heart of our daily operations. 

We also recognise the value of face-to-face connection, and organise local and global gatherings throughout the year to celebrate our wins and make meaningful connections with our colleagues.

Work your way

Every hero has unique powers. Bound by a common purpose and trust, we encourage each other to work in ways that allow us to bring our best selves to work.

We’ve got your back

Whether you’re a seasoned remote-first pro, or a first-timer, you’re in good company. With 900+ heroes globally, team support and collaboration is at your fingertips.

Plus you’ll get to enjoy a number of great perks, including: 

  • Remote-first and flexible working arrangements
  • A generous budget to spend on setting up your home office (if you need a desk, chair, or screen? We’ve got you covered!)
  • We set you up for success with the latest and greatest hardware, tools and tech
  • Learning and development (including an external study policy, live monthly professional development classrooms, and premium online learning content!)
  • Reward and recognition programs – because great work should be recognised and rewarded
  • Including Lightning Award for delivering quality work at speed and Values Champion Awards
  • Swag app cashback offers and discounts on hundreds of your favourite brands and products
  • Self, health, wealth and happiness programs
  • Social events and team celebrations
  • Employee Share Option Program: be an owner of Employment Hero
  • Annual Global Gathering to get to know your global colleagues – so far we’ve been to Thailand, and Vietnam, and are excited to meet in Bali in September 2024

We also recognise that the same recruitment process doesn’t fit all, so should you require any accommodations or adjustments, simply let us know.

Not exactly the right fit for you?

If you’re excited about Employment Hero, but this role is not the one for you, we encourage you to explore our careers page, packed with many more great opportunities. 

Know someone who would be a great fit? Feel free to share the role with your network!

Note to recruiters: Employment Hero has a dedicated in-house recruitment team who are focused on finding the very best talent for our organisation and we kindly request that recruiters do not contact us regarding assisting with our job vacancies. While we appreciate your interest and expertise, we have everything we need in-house to attract and hire the right candidates for our team. Thank you.