Senior Media Strategist – Paid Social

We are looking for a razor sharp, hungry marketer to join a well-funded, fast-growing division of the company focused on delivering customers at scale under an affiliate marketing partnership model. Our budgets are uncapped which means our potential for growth is unparalleled.  The ideal candidate is adept at growth marketing, has a knack for consumer behavior and is proficient in the newest paid social platforms and ad products.  

The Senior Media Strategist, Paid Social participates in all aspects of executing and optimizing complex paid social media campaigns.  This includes initial planning, implementation, monitoring, optimization, analysis and reporting.

Requirements

The Ideal Candidate will have experience with:

  • Experience in Enterprise Affiliate Marketing Lead Gen verticals 
  • Strategy Development: Collaborate with internal teams to develop innovative paid media strategies aligned with business objectives and target audience insights.
  • Campaign Management: Plan, execute, and optimize paid media campaigns across platforms such as Facebook, Instagram, TikTok, and others, ensuring maximum reach, engagement, and conversion.
    • Deep understanding and proven track record of scaling ($50k+ spend / day) positive ROI performance campaigns across the Facebook ecosystem.
  • Creative Optimization: Work closely with our creative team to develop compelling ad creatives that resonate with target audiences and drive desired actions.
  • Budget Management: Manage campaign budgets effectively, monitoring spending, and adjusting allocations based on performance metrics and CPL goals.
  • Performance Analysis: Utilize data analytics tools and platforms to analyze campaign performance, identify trends, and generate actionable insights for continuous optimization.
  • A/B Testing: Design and execute A/B tests to optimize ad creative, targeting, and messaging, driving continuous improvement in campaign performance.
  • Stay Updated: Stay abreast of industry trends, platform updates, and best practices in digital advertising, applying new knowledge to enhance campaign effectiveness.

Qualifications:

  • Minimum 4 years of experience in digital marketing, with a focus on paid media strategy and execution.
  • Extensive knowledge of broader digital advertising ecosystem and iterative test-and-learn optimization practices
  • Exhibits ability to continuously learn, draw actionable insights and apply them across campaigns
  • The ability to conceptualize and test full-funnel concepts quickly in a challenging, fast-paced environment.
  • Expertise in data analytics tools with the ability to derive actionable insights from complex datasets.
  • Strong creative instincts and experience collaborating with creative teams to develop impactful ad creatives.
  • Sharp eye for detail and organizational skills
  • Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
  • Competitive/Performance driven mindset

Benefits

Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team. 

  • Excellent Health Benefits (health, dental, vision, and life insurance)
  • 401K + Match
  • Time Off – Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex Week (December 24 – January 1)
  • $300/ year to equip your work space with new equipment
  • $30/ month for home internet
  • An extremely supportive and fun company culture

Work Environment Requirements: 

  • Remote-first company with the option to work from offices in Irvine, California.
  • Ability to work from anywhere in the US.
  • Virtual collaboration through meetings and Slack.
  • Use of a laptop (Mac), computer software, and office productivity tools.
  • Reliable internet access and a professional background.
  • Reasonable accommodations available for qualified individuals with disabilities.

Compensation:

Annual range: $85,000 – $110,000 per year (USD)

Location-Based Pay:

  • Compensation is based on the candidate’s location within the United States.

Note: The final compensation package will be determined based on the candidate’s experience, skills, and overall fit for the role.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.