Senior Director, Customer Research & Insights


At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we’ve dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.


We are looking for a skilled Sr. Director, Customer Research & Insights to lead AG1 in uncovering and leveraging data-driven insights to drive our business objectives forward. This individual is responsible for understanding AG1 business strategies, customer needs & insights, and for leveraging this information to partner with cross functional teams to develop in-depth strategies & marketing analysis/research that will provide actionable understanding and direction. This role requires extensive research and analytical expertise, strong cross-functional collaboration and compelling story-telling skills. 

The ideal candidate will have a passion for understanding customer behavior and driving customer-centric strategies, with a commitment to improving business outcomes.  Reporting to the SVP, Membership Experience & Insights, the Sr. Director, Customer Research & Insights will oversee the development and execution of customer research plans to inform key business decisions and will play a critical role in shaping the strategic direction of the company.


  • Develop, drive and articulate the overarching Customer Insights roadmap ensuring it addresses key business questions and supports AG1’s most strategic initiatives.
  • Establish and maintain processes and best practices for prioritizing, designing, executing and analyzing customer research in alignment with strategic goals.
  • Direct the execution of high-impact research projects, including qualitative and quantitative initiatives to support strategic decision making across the organization. 
  • Oversee the design, execution and analysis of qualitative and quantitative consumer research studies to gain deep insights into customer behavior, preferences and trends.
  • Drive partnership with Marketing & Retention teams to ensure CI is brought in at the start of key projects, support and guide throughout the dev process to ensure AG1 uses the best insight to move with speed and accuracy.
  • Lead the research and identification of emerging trends and long-term foresight into the consumer attitudes, behavior and marketplace that represent business disruptions and potential opportunities.
  • Synthesize and integrate consumer/marketplace insights and research to inform on current issues and opportunities; provide strong direction on category and brand strategies to key stakeholders.
  • Develop and refine customer segmentation strategies to tailor products, services, and marketing efforts to specific customer groups. This involves understanding the diverse needs of different customer segments.
  • Lead efforts to map the customer journey across various touchpoints; understand the customer experience from awareness to post-purchase and identify opportunities to enhance satisfaction and loyalty.
  • Cultivate a culture of customer centricity and data-driven decision making throughout the organization by ensuring that research insights are effectively communicated cross-functionally and integrated into business processes and plans.
  • Lead and develop a high-performing team of insights professionals, providing mentorship, coaching and guidance to drive individual and team success.
  • Monitor industry trends and emerging methodologies and technologies in consumer research and insights, incorporating innovative approaches to enhance team effectiveness and efficiency.


  • 12+ years of experience in marketing research, customer insights or a similar role, with a proven track record of leading teams and driving strategic initiatives.
  • Bachelor’s degree and/or Master’s degree in consumer research, business, marketing, data science, psychology, political science, or a related field.
  • Strong analytical skills and proven ability to draw meaningful conclusions, distill complex data into actionable insights and present findings in a compelling manner.
  • Proficiency in qualitative and quantitative research methodologies, deep understanding of research methodology and best practices, as well as experience with research tools and platforms.
  • Experience in building and transforming customer insights capabilities.
  • Experience in coaching and developing teams, with a focus on fostering a culture of innovation, collaboration and continuous improvement.
  • Excellent leadership and communication skills, with the ability to influence and inspire cross-functional teams and stakeholders.
  • Demonstrated strategic thinking and problem solving abilities, with a focus on driving business results through data-driven decision making.
  • Strong interpersonal, written communication, and organizational skills.
  • A full life outside of work with personal passions and hobbies!


  • Competitive compensation and performance-based incentive plans.
  • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
  • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
  • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
  • A high-growth, dynamic environment with opportunities for your direct impact to be felt.
  • Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
  • In-person team meetups for optimal collaboration, team building and accelerating productivity.
  • A work environment and culture  that is based on high performance, productivity and continuous improvement.
  • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
  • Access to AG1 products and branded swag.
  • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
  • All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $163,000 – $208,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is only one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.