Senior Direct Response Copywriter

Senior Direct Response Copywriter
Remote with a preference for Miami, FL
If the candidate is located in Miami, they will be expected to work in a hybrid capacity.

Neon Flux is a data-first brand accelerator that grows brands from various stages into enterprise market leaders to the point of acquisition/transaction. We help our brands design for the future while evolving their existing businesses with our agency’s winning combination of expert media buying, creative, and talent. We help deliver scalable solutions for clients regardless of industry.

We are seeking a talented Copywriter specialized in direct response to join our dynamic team. You will be at the forefront of crafting compelling copy that drives immediate action and generates revenue for our portfolio brands. Collaborating closely with our Creative and Strategy teams, you’ll play a pivotal role in creating impactful content across various channels and products.

Responsibilities

  • Conceptualize and produce high-converting copy for diverse channels, verticals, and products, with a primary focus on driving revenue.
  • Collaborate with marketing strategists and data analysts to develop copy that aligns with performance metrics and KPIs, optimizing for conversions and ROI.
  • Develop persuasive long and short-form content, including advertorials, landing pages, social media content, and video sales letters (VSLs).
  • Collaborate with the copy team, strategists, designers, and other departments to maintain consistent messaging and brand voice.
  • Continuously refine and iterate on copy based on feedback, performance data, and evolving market dynamics.
  • Write compelling CTAs (calls to action) that prompt immediate responses and drive user engagement.
  • Maintain an up-to-date understanding of company brands and market trends, leveraging insights to create compelling copy.
  • Adapt copywriting style and tone to resonate with target audiences across different demographics and segments.
  • Utilize company tools to efficiently track tasks and projects, ensuring timely completion.
  • Undertake additional duties as required to support the team’s objectives.

Requirements

  • Demonstrable experience of 5+ years in direct-response copywriting.
  • Agency and/or Brand DTC experience.
  • Experience using Asana. 
  • Bachelor’s degree in Journalism, Communications, Marketing, or a related field.
  • Excellent communication, research, writing, and proofreading skills.
  • Meticulous attention to detail and a commitment to delivering error-free work.
  • Strong organizational skills with the ability to manage multiple projects and meet deadlines consistently.

Benefits

  • Unlimited PTO
  • Medical, dental, vision, and life insurance
  • Professional development reimbursement
  • Wellness reimbursement