Segment Manager – Australian Primary

Location: Australia, remote

Pay Rate: AUD 33-37 per hour

Contract: 12-month fixed-term contract with view to extend, 37.5 hours per week

Hiring Manager: Rebecca Usherwood

Recruiter: Frazer Morton

Like to hustle? Ambitious and proactive? We’re looking for the right person to join the entrepreneurial teams that comprise Twinkl’s core customer segments. You will be responsible for supporting the ongoing development and growth of our Australian Primary teaching community.

You’ll start as a solo marketeer, connecting with customers directly via a variety of different communication channels to highlight and demonstrate the benefits of Twinkl’s Australia primary-specific resources. You’ll be moving into this position as a team of one with the support of many, so you’ll need to take a rapid iterative approach, employing different marketing and business development techniques to get the message out to customers. You’ll be responsible for defining, building and managing the right team to support user growth within the Australian Primary teaching segment. You will be commercially minded and comfortable deciding where to pursue opportunities. You will be responsible for reporting monthly and quarterly in line with business expectations.

This is a very varied role that involves both proactive strategic planning and reactive work as you pivot and respond to the demands of your growing market.

A typical week could involve any of the following:

  • Showing tenacity and drive, and going above and beyond to reach new customers and build your segment.
  • Engaging with customers within our primary education segment, connecting with Australian teachers and influential associations, and working alongside other Segment Managers and Australia to develop plans for potential development and direction of primary-specific resources.
  • Sales and marketing:  Spreading the word to new customers, whom we can help and support! Creating and managing specific social media activity and making sure the right messages reach our customers at the right time. Connecting with Australian teachers, large organisations and influential decision-makers within the primary school community.
  • Digital optimisation – Creating and executing high-quality user experience for Australian teachers via our web and design teams and continuously improving this.
  • Business management and strategy – Putting plans in place to help achieve our ambitious growth targets and working with other Segment and Country Managers to understand what’s working and how we can improve.

You’ll work with: 

  • Rebecca Usherwood – Head of APAC and Country Manager for Australia will be your line manager and mentor.
  • The Australia Segment Managers team
  • The Australian Product Owners team
  • The Australian Marketing team
  • The Twinkl Partnerships Team


To succeed in the role, you will:

  • A strong entrepreneurial mindset and a propensity for action.
  • Have relevant and recent professional qualifications and teaching experience; Undergraduate, Postgraduate or Masters degree in primary education or appropriate equivalent degree;
  • Sound decision-making skills and diligent in seizing new opportunities.
  • Commercially astute and a strategic thinker who is comfortable taking calculated risks and being accountable for successes and failures.
  • Ability to communicate a shared vision and motivate individuals and a team.
  • Methodical, highly organised, accurate and execution focused

We’re interested in anyone who meets one, or a combination of the following:

  • Cares passionately about literature and the education that happens within local and school libraries.
  • Experience marketing a product within the education sector.
  • Thorough knowledge of the education system in Australia.
  • A minimum of two years experience working as a primary teacher
  • Understands what good prioritization is, and values output and results.
  • Is super-positive, optimistic and works well within a range of teams.
  • Is resilient and can respond to internal and external feedback positively and professionally. 
  • A strong entrepreneurial mindset and a propensity for action.
  • Sound decision-making skills and diligent in seizing new opportunities


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
  • Flexible working with opportunities to work from home.
  • Twinkl are proud to be an Equal Opportunities Employer. We celebrate diversity within all of our teams and are committed to continuing to build an inclusive workplace for all. If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.
  • Continuous Professional Development (CPD) – Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.
  • Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.

Our Recruitment Process: