Search Engine Optimization (SEO) Specialist

Posted 3 weeks ago

Hire Digital is looking for an experienced Senior SEO Specialist (Freelance, Remote) to lead organic growth initiatives across multiple client accounts. This role requires a strategic thinker who can drive end-to-end SEO programs — from technical audits and keyword strategy to content optimization and performance analysis — while collaborating with internal teams and external stakeholders.

Re

Requirements

RESPONSIBILITIES

Lead the development and execution of comprehensive SEO strategies tailored to client goals across B2B and B2C sectors.

Conduct in-depth keyword research, competitor analysis, and content gap assessments to inform editorial and product roadmaps.
Perform technical SEO audits; prioritize and implement fixes to improve site health, crawlability, and indexation.
Partner with content, design, and development teams to optimize on-page elements (titles, meta descriptions, internal links, structured data).
Define and execute off-page SEO strategies including high-quality link building and digital PR initiatives.
Track, measure, and report SEO KPIs using platforms such as Google Analytics, Search Console, Ahrefs, SEMrush, and Data Studio.
Provide insights and recommendations to cross-functional teams and clients, translating complex data into clear business impact.
Monitor search engine algorithm changes and proactively adapt strategies to maintain performance.
Educate internal teams and clients on SEO best practices and emerging trends.

REQUIREMENTS

Previous SEO experience with a proven track record of delivering measurable organic growth.
Strong understanding of technical SEO, content strategy, and digital analytics.
Advanced knowledge of tools like Google Analytics 4, Looker Studio, Search Console, SEMrush, Ahrefs, Screaming Frog, and SurferSEO.
Comfortable working with CMS platforms (WordPress, Webflow, Shopify) and basic HTML/CSS/JavaScript.
Experience managing SEO for complex or multi-site environments, preferably in agency or fast-paced digital settings.
Excellent stakeholder communication skills; ability to translate data into narrative for both technical and non-technical audiences.
Experience in performance marketing, CRO, or international SEO is a plus.