PPC Manager

Posted 8 months ago

Job Summary:
As the PPC Manager at Creative Chaos, you will be responsible for developing, managing, and optimizing our Pay-Per-Click advertising strategy across various platforms. Your role will involve ensuring maximum ROI on our PPC campaigns and driving targeted traffic to our digital assets.

Job Responsibilities:

Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms
Conduct thorough keyword research to identify relevant search terms for services we offer
Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation
Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI
Use A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC)
Manage bid strategies and budgets to ensure campaigns remain within target KPIs
Stay up-to-date with the latest trends and algorithm changes in PPC and SEM
Collaborate with the content, design and development teams to align ad strategies with overall business goals
Provide insights and recommendations on new platforms or strategies to expand reach
Regularly communicate with stakeholders regarding campaign performance and improvement plans

Requirements

Experience: 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services
Industry Knowledge: Prior experience in marketing Accounting or Bookkeeping services to the US market will be a plus
Tools Expertise: Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools
Analytical Skills: Strong ability to interpret campaign data and make strategic decisions based on performance metrics
Communication: Excellent communication skills to collaborate with internal teams and report to senior management
Contract: Available for a contractual role, working 4 hours per day remotely
Certifications: Google Ads certification and other relevant SEM certifications are a must