Paid Media Manager

Role: Paid Media Manager
Hours: 8am – 4pm Mountain Standard Time
Hourly Wage: $6 – $10 (Open to negotiation based on experience)

Lago is seeking a talented and driven Paid Media Manager to join our dynamic marketing team. In this pivotal role, you will be responsible for developing, executing, and optimizing our paid media strategies across various platforms including search engines, social media, and display networks. Your expertise will contribute significantly to increasing our brand visibility, customer acquisition, and overall revenue.

We’re looking for an experienced and performance-driven Paid Media Manager to lead and optimize our digital advertising efforts in the Print On Demand Industry—with a core focus on Facebook/Meta Ads. The ideal candidate is fluent in audience targeting, creative testing, and conversion tracking across Facebook, and has working proficiency in Google PPC (Search & Display) campaigns as a complementary skill.

Responsibilities

• Plan, launch, and optimize paid social campaigns (primarily Facebook & Instagram).
• Build, test, and iterate ad creatives, copy, and audience segments to improve ROAS.
• Execute and manage Google Ads campaigns including Search and Display
• Set up and maintain conversion tracking using Meta Pixel, GA4, and Google Tag Manager.
• Provide weekly performance reports with clear insights and action plans.
• Collaborate with leadership on creative  to align messaging and offers.
• Stay current with trends, platform updates, and policy changes across Meta and Google.

Requirements

• 3+ years hands-on experience managing Facebook Ads with proven ROI.
• Working knowledge of Google Ads and PPC best practices.
• Strong understanding of conversion funnels, retargeting strategies, and custom audiences.
• Proficiency in Meta Ads Manager, Google Ads, GA4, and Excel/Google Sheets.
• Familiarity with A/B testing methodology and data-driven decision making.
• Bonus: Experience with lead generation, Shopify or eCommerce platforms.

• What You Bring
• Analytical mindset with a passion for paid media performance.
• Self-starter attitude with strong attention to detail.
• Results-oriented: you track, learn, and iterate quickly.

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.