Paid Media Buyer

Location: Remote

Work shift: PST

Work hours: 20 hours (Part-time)

Role Description

We are searching for a highly skilled and data-driven Paid Media Buyer to join our passionate team on a part-time basis. Your main objectives will be increasing qualified traffic to the website and driving efficient acquisition using paid media channels.

Responsibilities:

  • Reporting to the Marketing Director, you will work closely with Social Media and Creative teams to lead and implement paid media strategy.
  • Strategize, plan, execute, and continuously optimize paid media campaigns across paid search and paid social (Google, Meta, Amazon, Criteo and TikTok, among others). 
  • Refine our ad creative best practices, project managing ad content creation. 
  • Conduct A/B tests, and explore new channels.
  • Lead the development and management of the affiliate marketing program and monitor performance. 
  • Collaborate with the Social Media and Creative team to develop compelling ad creatives.
  • Evaluate the effectiveness of our paid media with regular monitoring of and reporting on KPIs, including CPP, ROAS, LTV, returning customers, and more. 
  • Extract data-driven insights to identify targeting, messaging, and ad creative opportunities. 
  • Proactively identify opportunities to implement new strategies and techniques to stay ahead of the competition.
  • Other duties as assigned

Requirements

  • Minimum 3+ years of professional hands-on-keyboard experience in paid media buying for DTC brands
  • Proficiency in paid channels, especially Meta Ads, Google Ads, TikTok Ads, and Criteo
  • Proficiency in web analytics (e.g., Google Analytics 4, Polar) and strong understanding of attribution tools
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
  • Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously
  • Demonstrated success in managing and optimizing digital advertising campaigns to achieve specific KPIs (e.g., ROAS, CAC, CPP, LTV)
  • Exceptional communication and interpersonal skills, with the ability to work collaboratively within a team-oriented environment.
  • Nice-to-Haves: SEO experience, copywriting skills, a good eye for design and ads