Paid Ads Specialist

Prop Firm Match Global FZCO is the leading platform for discovering, comparing, and selecting proprietary trading firms. We help traders make confident, informed decisions by offering side-by-side comparisons, verified reviews, and data-backed insights from the top prop firms worldwide. Our mission is to bring transparency, access, and clarity to the prop trading space — and our content plays a central role in that mission.

You will launch, and optimize paid advertising campaigns that attract the right traders and fuel our growth. Your work will drive measurable results, support strategic decisions across growth and product teams, and ensure we show up with clarity, speed, and consistency across every paid channel – from Google Search to Meta Ads.

Requirements

1. Build and Launch a Profitable Paid Ads Engine

Establish a high-performing and scalable paid advertising system that delivers measurable business results within the first 90 days.

▸ Audit existing assets and performance (if applicable) to set a baseline.

▸ Design and implement a paid ads roadmap within 30 days.

▸ Launch and optimize ad campaigns across key platforms (Google, Meta, YouTube, etc.).

▸ Achieve a profitable CAC-to-LTV ratio across priority channels.

▸ Align messaging and offers with target trader personas and markets.

▸ Maintain compliance with ad policies and ensure messaging aligns with brand tone and transparency standards.

2. Deliver Data-Driven Reporting and Clear Communication

Establish full visibility into ad performance and communicate insights consistently to drive smart decisions and alignment across teams.

▸ Build automated dashboards for key metrics (e.g., CAC, CTR, ROAS, LTV, CPL).

▸ Share weekly performance updates with recommendations and next steps.

▸ Flag underperformance early and propose immediate corrective actions.

▸ Partner with Analytics and Growth teams to integrate ad data into companywide reporting frameworks.

▸ Ensure clarity and responsiveness in all stakeholder communications, especially during rapid iteration phases.

3. Scale Growth Through Strategic Experimentation and Systems Building

Drive continuous improvement by experimenting, documenting, and systematizing everything to support rapid scale and long-term impact.

▸ Run structured A/B tests for targeting, creatives, landing pages, and funnels.

▸ Test acquisition strategies in different global regions and audience segments.

▸ Collaborate with Design, Content, and Product teams to refine user journeys and conversion flows.

▸ Create a living paid ads playbook within 3 months, summarizing all learnings, best practices, and reusable templates.

▸ Prepare the paid strategy to support a 25–40% quarterly user growth goal and future team expansion.

▸ 2–4 years of experience managing paid campaigns (Google, Meta, YouTube), ideally in fintech or digital platforms

▸ Skilled in optimizing CAC, ROAS, CTR, and scaling profitable ad funnels

▸ Fast-paced tester — comfortable launching and iterating on multiple campaigns monthly

▸ Data-driven with strong reporting and dashboarding habits

▸ Collaborative and clear communicator across growth, content, and design

▸ Independent, proactive, and thrives in remote async teams

▸ Curious about trading and fintech — domain interest valued over deep expertise.

▸ Clear reporting system set up and shared weekly — used by Growth for decision-making

▸ Consistent improvement in ROAS, CTR, or lead quality month over month

▸ Positive feedback from Growth, Content, and Design teams on collaboration and execution speed

▸ Paid strategy playbook drafted by end of Month 3, adopted as a reference by the team

▸ Demonstrates growing understanding of trader personas and prop trading context — visible in targeting, messaging, and channel choices.

Benefits

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▸ Contribute to a growing platform shaping the future of proprietary trading

▸ Work within a flat, collaborative team where your input is valued

▸ Competitive compensation, including base pay and benefits

▸ 100% medical, dental, and vision coverage (U.S. only), including gender-affirming care

▸ Flexible PTO including sick time, holidays, refresh days, and sabbatical leave after five years

▸ Work remotely with the flexibility you need to maintain balance and focus.

▸ A professional, transparent, and healthy work environment that values both results and people.