Paid Ads Manager
Paid Ads Manager
Remote (São Paulo)
You are profit-conscious, growth-minded, and have big goals for your career. You are an expert on Paid Social channels and have experience with display, search, email, and video ads. You are detail-oriented, good with numbers, can analyze data, have strong communication skills, thrive in a fast-paced and high-growth environment, and are eager to learn more and master your craft while working with a talented, fun team of A-players. Day-to-day tasks include launching and optimizing campaigns, analyzing media buying data, and launching new creative tests provided by our creative team.
- Assist in the management of between 3-5 paid media accounts such as Facebook/Instagram Ads, TikTok Ads, Google/YouTube Ads, and more; with growing monthly spends ranging from tens of thousands to millions of dollars in monthly budget.
- Work alongside our US-based Growth Managers, assisting them in driving revenue for our brands.
- Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns.
- Responsible for uploading new ad content to platforms and monitoring advertising campaigns to flag and react to ad approvals and disapprovals.
- Help to compile recommended ad targeting for media campaigns.
- Utilize Platform Ad Managers, third-party reporting tools, and PowerBI to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution.
- Implement real-time and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ad platforms.
- Assist in uncovering findings based on platform data, metrics, ad spends, YoY performance metrics, and projections.
- Understand digital marketing best practices and readily contribute to overarching marketing strategies to ensure client success across the board – even if it’s paid media adjacent or outside of channel control.
- Understand full-funnel marketing strategies to ensure new acquisition, list growth, e-commerce, website, CRO, lifecycle, and overall client success based on marketing discussions and strategies that work in tandem with paid media and performance efforts.
- 5+ years minimum of paid media advertising experience in the Meta (Facebook/Instagram) platform is required.
- Experience with other Social (TikTok, Snapchat, Pinterest, etc.) and Search (Google, YouTube, Bing) platforms is a plus.
- 5+ years minimum managing advertising for growth clients, or clients spending $100k+ minimum monthly aggregate spend.
- Experience in a Marketing Agency setting is preferred.
- Expertise in developing, testing, and optimizing advertisement copy and creative.
- Experience in keyword targeting and audience optimization across multiple platforms.
- Background in creative consultation for successful Paid Social Ads that convert.
- Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results.
- Experience using data platforms such as GA, PowerBI, etc. to develop insights and report them to stakeholders.
- Strong understanding of media metrics like CPC, CPM, CPA, etc.
- Exceptional communication skills (written and verbal) in English are required.
- Up-to-date CV/Resume in English.
- Work with incredible people and grow in your career!
- Remote work