Meta Ads Specialist

About Us:

At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.

What We Want to Achieve:

Our vision is to discover novel self-serve solutions to the world’s greatest health problems, all while adhering to our core values.

We are looking for a Meta Ads Specialist to join our Reverse Tech remote team. You will play a crucial role in creating and managing effective advertising campaigns on Meta and other social media ad platforms. You’ll work closely with senior stakeholders across all Reverse Tech, contributing to our mission of improving lives and changing the world through innovative digital solutions.

About the role:

  • Plan, execute, and optimize advertising campaigns on Meta’s platforms, using data-driven insights and best practices
  • Strong plus if you have experience with media advertising platforms like Google Ads, YouTube, Pinterest, TikTok or Snapchat
  • Monitor and analyze campaign performance: we use Hyros, Looker, Mixpanel, and of course, the actual advertising platforms
  • Collaborate with internal teams, creative design, copy, and product to align campaign objectives and execution
  • Research and test new ad formats, features, and audiences, to identify new opportunities and continuously improve campaign efficiency
  • Communicate and report on campaign results, insights, and recommendations


Skills needed:

  • +3 years of experience in a previous similar role for a digital business (ideally a subscription-based B2C product), actively managing Meta Ads
  • Familiar with Meta’s advertising policies, guidelines, and best practices from an account structure and creative perspective
  • Strong analytical and problem-solving skills, with the ability to interpret and present data in a clear and actionable way
  • Familiar with the usual metrics and operations of a B2C app business. You should be able to understand how a funnel operates and frequently work with terms like CPA, AOV, LTV, or CTR
  • Communication and collaboration skills, with the ability to work effectively remotely, with a high sense of ownership and proactivity
  • Creative and innovative mindset, with the ability to generate new ideas and test approaches

Our Values:

  • Care: We support and stand by our team members in any situation, ensuring that no one is left behind.
  • Extreme Ownership: We take responsibility not only for tasks under our direct control but for anything that impacts our mission’s success.
  • Identification: We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier.
  • Communication: We value honesty and direct language, fostering a culture free of politics.
  • Performance: We believe in providing full freedom while striving for top-notch performance from everyone.
  • Trust: We value the words and qualities of our team members, fostering an environment of trust and respect.


What Our Team Members Get:

  • 100% remote and flexible work hours
  • Top-notch equipment (MacBook Pro or PC, you decide)
  • Full-time or freelance opportunities
  • Learning from the best, including ex-Googlers and more
  • Unlimited growth prospects
  • Inclusion in a winning team
  • Competitive compensation
  • A fun, non-corporate atmosphere

If you’re passionate about digital advertising, have experience in Meta’s platforms, and are ready to join a dynamic, global team, we encourage you to apply. Help us shape the future of health and wellness through technology.

Learn more about us at and apply today to become a key player in our exciting journey.