Media Buyer (Meta Ads Specialist)
JOB DETAILS
Job Title: Media Buyer
Location: Remote
Working Hours: 40 hrs/week (Full-time)
Job Overview:
We’re seeking an adept Facebook Ads Media Buyer to join our dynamic team. As a Facebook Ads Media Buyer, you’ll be pivotal in orchestrating and refining advertising campaigns exclusively on the Facebook platform. We’re looking for someone with a profound understanding of digital advertising strategies, exceptional analytical skills, and a flair for driving outstanding performance for our clients.
Key Responsibilities:
- Collaborate closely with the director/strategist to develop and execute media buying strategies tailored specifically for Facebook.
- Take ownership of managing and optimizing advertising campaigns solely on the Facebook Ads Manager platform.
- Conduct comprehensive audience research and analysis to identify target demographics and optimize targeting parameters for maximum impact.
- Monitor campaign performance rigorously, analyzing key metrics to identify areas for improvement and optimization within the Facebook ecosystem.
- Implement A/B testing strategies meticulously to optimize ad creatives, audience targeting, and campaign settings on Facebook.
- Stay abreast of industry trends, best practices, and Facebook platform updates to ensure campaigns leverage the latest features and opportunities.
- Work collaboratively with internal teams, including creative and account management, to ensure seamless campaign alignment and success on Facebook.
- Deliver regular reports and insights to clients, offering valuable perspectives on campaign performance, optimizations, and recommendations for improvement within the Facebook advertising realm.
Requirements
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- A minimum of 2 years of hands-on experience in digital media buying, with a focus on Facebook advertising.
- Proven track record of managing successful advertising campaigns exclusively on the Facebook platform.
- Strong analytical skills and the ability to interpret data specifically within the context of Facebook campaigns, driving informed decision-making and optimizations.
- Proficiency in ad management platforms such as Facebook Ads Manager.
- Excellent communication skills, both written and verbal, with the ability to effectively convey campaign strategies, performance insights, and recommendations to clients and internal teams.
- Detail-oriented mindset with the ability to manage multiple Facebook campaigns and tasks simultaneously.
- A passion for digital marketing and a commitment to staying ahead of industry trends and best practices within the Facebook advertising landscape.