Media Buyer for an US Company (Remote)

Posted 1 month ago

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is a marketing agency.

Role Overview:
As a Media Buyer, you will create and oversee effective paid search campaigns for various industries and client accounts. The perfect candidate will possess technical expertise in both Google Ads and Meta Ads platforms, along with a strategic mindset and data-driven approaches to optimize ROI for a wide range of clients.

Key Responsibilities:

Design, implement, and optimize Google Ads and Meta Ads campaigns across different networks for various client accounts.
Oversee daily campaign tasks such as conducting keyword analysis, crafting ads, managing bids, and distributing budgets
Evaluate campaign data and deliver strategic recommendations to boost performance
Design and execute A/B tests to fine-tune ad copy and audience targeting
Set up and manage conversion tracking systems to accurately assess campaign success
Implement and enhance offline conversion tracking for clients with longer or more complex sales processes
Work closely with clients and internal teams to ensure ad messaging supports overall marketing objectives
Tailor advertising approaches to fit various industries and business models
Keep up with the latest updates to the Google Ads and Meta Ads platforms and trends in digital advertising
Generate detailed performance reports and clearly communicate results to clients

Requirements

3+ years of hands-on experience managing Google Ads and Meta Ads campaigns
Google Ads and Meta Ads certifications are a must
Preferably has worked in an agency environment and can effectively handle multiple client accounts at once
Proven success in enhancing campaign results and ROI across various sectors
Solid analytical capabilities, with proficiency in Google Analytics and data visualization platforms
Skilled in setting up and fine-tuning offline conversion tracking
Deep knowledge of keyword strategy, audience segmentation, and crafting compelling ad copy
Familiarity with bid management platforms and the use of automated bidding techniques
Excellent communication skills, with the ability to clearly explain technical topics to clients
Highly self-driven, with strong organizational skills, ideal for remote work environments

Benefits

Competitive salary in USD
Fully remote work environment with flexible scheduling