Marketing Product Manager

12Go is a leading online travel agency, providing seamless booking experiences for travelers worldwide. Our platform offers a wide range of transportation options, including trains, buses, ferries, and flights, to help customers travel conveniently and affordably.

We are seeking a dynamic and experienced Product Manager to join our team and lead the marketing domain. The ideal candidate will have a strong background in product management within the marketing field, with a focus on driving tangible, impactful actions based on data-driven insights. Reporting directly to the CPO, the Product Manager will be responsible for optimizing marketing strategies, improving conversion rates, and maximizing demand through continuous experimentation and optimization.

Requirements

• Minimum of 3 years of experience in product management in the marketing domain.
• Deep knowledge of marketing web analytics tools, such as Google Analytics, Mixpanel, or similar platforms.
• Proficiency in SEM/SEO techniques to improve search engine visibility and drive organic and paid traffic.
• Experience in Conversion Rate Optimization (CRO) to optimize website performance and increase conversion rates.
• Familiarity with demand optimization strategies to maximize customer acquisition and retention.
• Knowledge of agile product management practices and experience in running product teams in an agile organization.
• Fluent in English, with excellent communication and collaboration skills
• Familiarity with SQL and ability to independently deep dive on the data to extract meaningful insights.

Nice to Have:

• Experience of working with any advertising APIs (Google Ads, Meta Ads, or similar).
• Knowledge of Content, Email, Social Media, and CRM marketing strategies and tools.
• Experience in product marketing, including positioning, messaging, and go-to-market strategies.
• Ability to speak Russian fluently, to facilitate communication with Russian-speaking stakeholders.

Responsibilities:

• Manage the product backlog, prioritize features and initiatives, and communicate the product vision to cross-functional teams.
• Utilize marketing web analytics tools to gather insights, identify opportunities, and drive data-driven decision-making.
• Collaborate with cross-functional teams, including design, engineering, and marketing, to deliver high-impact product improvements.
• Monitor and analyze key performance indicators (KPIs) to track progress and identify areas for improvement.
• Stay updated on industry trends and best practices in product management and marketing, and incorporate them into our strategies and processes.
• Develop and execute SEM/SEO strategies to improve search engine visibility and drive targeted traffic to the platform.
• Implement Conversion Rate Optimization (CRO) techniques to optimize website performance and increase conversion rates.
• Drive demand optimization initiatives to maximize customer acquisition and retention.

Benefits

• Impactful work that helps millions of travelers plan their trips every day.
• Flexible remote working conditions.
• Paid holidays and educational programmes.
• Friendly atmosphere in the team.
• Competitive salary that reflects your experience and skills.