Marketing Operations Analyst

Empower Riverside Insights’ marketing ops muscle by leading the strategic use of CRM solutions and marketing automation to win new business and cultivate loyal customers. In this role, you will work with a cross-functional team to seamlessly connect diverse business units and personas through data-driven strategies, nurturing meaningful engagement and catalyzing growth. Your mission is to navigate layers of market and customer complexity with finesse, steering our marketing operations towards unparalleled efficiency, personalization, and impact, while fostering a culture of innovation and collaboration. 

In this role, you will get to: 

  • Improve the efficiency and effectiveness of marketing systems across all business units and product offerings. 
  • Assist in setting up of CRM to meet Riverside Insight’s needs, including creating workflows, lists, templates and reports. 
  • Maintain the lead nurturing process, manage lead scoring and ensure effective handoff to sales team. 
  • Manage CRM integrations with other platforms to streamline process and data flow 
  • Establish a data-driven marketing culture by leveraging insights to inform demand gen strategies, campaign tactics, and engagement next steps. 
  • Develop, track and implement processes and reporting alongside Lifecycle Marketing Specialist around CAC, Paid site visits, MQL’s, CTR’s, etc. 
  • Collaborate on building workflows and ensure clean data to maximize the positive impact of campaigns and lifecycle automation.  
  • Develop and monitor metrics to measure LCA effectiveness (ROI) and influence of marketing efforts. 
  • Analyze marketing performance data to identify trends, opportunities, and areas for improvement. 
  • Collaborate with business unit marketing leaders to align marketing operations infrastructure (data, systems, processes) with marketing strategies to support specific unit goals. 
  • Manage and maintain the integrity of data within CRM, including importing/exporting data, cleaning up of duplicates and ensuring data consistency. 
  • Support account enrollment in lifecycle automation for current customers.  
  • Collaborate with external Vendors and Internal Stakeholders to build a Future state of the art CRM to support Riverside and its subsidiaries. 

Disclaimer  
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.

Requirements

  • Bachelor’s degree with 0-3 Years Marketing experience required, Masters preferred. 
  • Proficiency with large data sets and using data analytics and visualization tools (excel, Tableau). 
  • Strong competence using tools and automation to improve marketing effectiveness.  
  • Ability to create structure and optimize processes to improve the efficiency and effectiveness of marketing activities.  
  • Strong mastery of working with HubSpot (or similar) CRM and marketing automation tools to lead best practices across the organization. 
  • Understanding of marketing principles, lead generation strategies and sales processes. 
  • Strong “ecosystem” thinker, with the ability to manage complex x-BU persona and district dynamics with product managers, sales teams, and other stakeholders to align marketing efforts. 
  • Project management and influential leaderships skills to drive key initiatives in partnership with technology and data teams to ensure effective utilization of tools and resources. 
  • Strong communication skills to liaise effectively with different business units and stakeholders and run point on admin related duties for cross functional teams (CRM basics, user access, etc.)

Physical Requirements for this position  

  • Remote  
  • Up to 10% travel for off-site team meetings  
  • May require stationary positions (sitting or standing) for extended periods. 

Benefits

  • Medical, Dental, and Vision plans  
  • Company paid basic life and AD&D insurance  
  • Company paid short-term and long-term disability  
  • Supplemental life insurance options  
  • Company paid Employee Assistance Program (EAP)  
  • Retirement plan with discretionary company matching  
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options  
  • Premium subscription to Calm for employee and dependents 
  • Company paid time off (PTO)  
  • 13 named holidays, 2 floating holidays, and 4 early-release half days 
  • Flexible work arrangements  
  • Work-from-home expense reimbursement  
  • Tuition Reimbursement Program  
  • Company orientation and 30/60/90 Day Onboarding 

Salary: $60,000-$70,000 per year

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.  

Why Join Our Team?  
At Riverside Insights, achieving real results for students and educators is more than talk – it’s what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you’re ready for an ambitious, collaborative environment, Riverside is the place for you. 

Riverside Insights is an Equal-opportunity Employer: 
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Our Commitment to Diversity & Inclusion: 
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated. 

 Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.