Lifecycle Marketing Manager

As the Lifecycle Marketing Manager at ACE, you will be responsible for spearheading the development and implementation of strategic multi-channel marketing campaigns designed to optimize the student journey and maximize the conversion of prospective students, as well as the retention and engagement of existing students or alumni. In this role you will have a strong understanding of customer behavior, as be able to leverage marketing automation tools to create personalized experiences at scale.

Requirements

Who is American College of Education

Founded in 2005, American College of Education continues to be a leader in professional development through our online programs. The mission of ACE is to deliver high-quality, affordable and accessible online programs grounded in evidence-based content and relevant application. Our graduates are prepared to serve, lead and achieve personal and professional goals in diverse, evolving communities. As a socially conscious institution, we’re dedicated to making a positive impact and inspiring our students to do the same.

ACE is a premier organization that is continually recognized for its commitment to social responsibility. In 2016, ACE became a Certified B Corporation. As a socially conscious institution, we believe we have a responsibility to our students, alumni, employees, local communities, and society. We strive to make an impact in the world that goes well beyond our bottom line.

Who You Are

You are passionate about helping students achieve their educational goals. You thrive in a competitive and collaborative team environment. You are comfortable working remotely and have experience collaborating with others in a virtual environment. You possess a strong attention to detail.    

As the Lifecycle Marketing Manager at ACE, you will be responsible for spearheading the development and implementation of strategic multi-channel marketing campaigns designed to optimize the student journey and maximize the conversion of prospective students, as well as the retention and engagement of existing students or alumni. In this role you will have a strong understanding of customer behavior, as be able to leverage marketing automation tools to create personalized experiences at scale.

Compensation 
 

ACE is committed to paying a competitive wage while staying true to our mission of maintaining high quality, affordable programs for our students. The starting salary range for this position is $85,000 plus all full-time employees are eligible for an annual bonus. Offers vary depending on education, prior experience, and expertise being applied to the role. 

What We Look for in the Ideal Candidate

  • Demonstrates self-reliance by meeting/exceeding workflow needs. 
  • Demonstrates positive attitude and motivation, concern for students, teamwork, and excellent time management skills. 
  • Follows established processes as outlined by organization and leadership. 
  • Completes assigned duties based on daily business needs and individual skill set. 
  • Consistently produces a high volume of quality work. 
  • Capable, and adapts as needed, to work under pressure and meet tight deadlines. 
  • Proven ability to work independently with limited supervision and with other department personnel. 
  • Must support and embrace the College’s B Corp mission to improve the people and communities we serve through our civic engagement initiatives.  
  • Must have exceptional communication, organization, and time management skills. 
  • Must be “self-motivated” as well as creative and efficient in proposing solutions to complex, time-critical problems. 
  • Must be collaborative in driving decisions and a team-player. 
  • Strong analytical and problem-solving skills with a high attention to detail. 
  • Builds and maintains student satisfaction. 
  • Recognizes and anticipates student needs. 

Day to Day Responsibilities

  • Develop, execute, and optimize multi-channel lifecycle marketing campaigns (including email and SMS) to nurture prospective students, drive action, and ensure conversion rates are stable. 
  • Own the student journey communications, ensuring a seamless and engaging experience from prospective inquiries through alumni engagement. 
  • Evaluate, and report on key metrics for campaign effectiveness. 
  • Monitor lifecycle KPIs for applications, enrollments, and starts. 
  • Lead optimizations to improve lifecycle communications using data-informed decisions. 
  • Ensure consistency in lifecycle communications across all communication platforms and partner with the Creative Manager to ensure brand standards are adhered to. 
  • Develop testing strategies for personalized communication, including targeted offers and messages, to enhance student retention and program participation. 
  • Support academic and administrative leadership with data-driven insights and forecasts to aid strategic planning and decision-making. 
  • Work both independently and collaboratively with cross-functional teams within the educational framework to manage stakeholders and drive key marketing initiatives.

Qualifications and Education Requirements

  • Bachelor’s degree in marketing, communications, public relations, or related field.
  • 5+ years of experience in lifecycle marketing, preferably within the higher education sector, with a proven track record in strategic campaign development, execution, and analysis. 
  • Deep understanding of student behaviors and expectations in a higher education environment, with expertise in CRM and marketing automation platforms, preferably Microsoft Dynamics and Click Dimensions. 
  • Strong analytical skills to interpret educational data and translate it into effective marketing strategies. 
  • Excellent communication skills, capable of leading initiatives and influencing teams towards achieving academic marketing goals.

Our Commitment to Employees

Just as we strive to empower our students for success, we also aim to enrich the lives of our employees. For five years, ACE has received recognition as one of Indiana’s Best Places to Work, winning the #1 spot for medium-sized companies in 2020. As a virtual first organization, we celebrate diversity and are committed to creating a family-like inclusive work environment. For our full-time employees, we offer the following benefits:  

  • Medical, dental, & vision Insurance 
  • HSA and FSA options 
  • Paid parental leave 
  • Paid volunteer time 
  • Tuition reimbursement & reduction programs 
  • Generous PTO  
  • 401k and employer match 
  • Full-service wellness and EAP programs
  • Employee recognition and awards programs 
  • Employer paid life & AD&D insurance 
  • Short-term disability 
  • Employer paid long-term disability 
  • And more…


Physical Demands
The physical demand described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to communicate with and receive communications from students and ACE employees in real time using online and other electronic media.

Diversity 

At American College of Education, we believe that the best learning environment for students and staff is one in which we encounter viewpoints and experiences that are different, yet complementary to ours. This environment is fostered by the presence of persons with diverse backgrounds.  We recognize that acknowledging diversity is a necessary precondition, but sustained effort is necessary to ensure equity and greater inclusion.  Through strategic planning and initiatives, we seek to develop programs that promote equity and inclusion for everyone so that all members of ACE’s community can reach their full potential. To create and maintain a truly diverse, equitable and inclusive learning community, we strive to make all feel equally valued, and we uphold our Commitment to Freedom of Expression.  We may celebrate diversity, but we “live” inclusion.

Additional Notes

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.

Internet bandwidth speeds from an employee’s remote work location must be a minimum of 50Mbps download speeds and 5Mbps upload speeds. Please note if the bandwidth is shared across multiple devices (tablets, computer, streaming, phone, etc.) you will need higher overall speeds. You can test the speed of your connection by visiting speedtest.net Purchase, setup, installation, support, and ongoing maintenance of reliable internet service is the responsibility of the individual.  

American College of Education seeks to attract and retain a diverse staff consistent with its diverse student body and surrounding communities. At this time we cannot consider candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama.

ACE is an Equal Opportunity Employer.