International Marketing Manager

  • Anywhere

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting – and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US – in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is looking for an International Marketing Manager to join our marketing team and be responsible for strategic planning and execution of Frida’s international marketing efforts. The role will be predominantly focused on UK marketing, but will also include oversight of European markets.. The ideal candidate will have a combination of a strong international marketing background, communication skills, and familiarity with the cross-department requirements inherent in building a global brand. Responsibilities to include:

  • Conduct market research to identify opportunities and challenges in target markets
  • Analyze market trends, consumer behavior, and competitive landscape to inform strategies
  • Develop comprehensive international marketing strategies aligned with market objectives 
  • Create and manage marketing plans, including product launches, campaigns, and promotional activities
  • Plan, execute, and monitor multi-channel marketing campaigns to drive brand awareness
  • Collaborate with cross-functional teams to ensure campaign effectiveness and alignment
  • Ensure consistent brand messaging and positioning across markets
  • Plan + execute B:B and B:C events + tradeshows in target markets
  • Manage the international marketing budget, ensuring efficient allocation of resources
  • Identify and manage partnerships with local agencies and other stakeholders to enhance market presence
  • Adapt marketing materials and content to local languages and cultural contexts
  • Build, maintain, and manage effective relationships with distributors
  • Review and manage distributor marketing plans to drive brand awareness + the business 

What You Will Need

  • Bachelor’s degree in Marketing, or related field
  • 5+ years of marketing experience, international preferred
  • Experience working within a fast-paced CPG company
  • Energetic, positive team player attitude ready for the demands of a high energy, fast-paced company environment with a no-task-to-small work ethic.
  • A people first approach. Proven ability to build enduring professional relationships with cross-functional employees, partners, vendors and others leading to outstanding performance.
  • Self-starter who can prioritize, organize and manage multiple projects simultaneously and drive them to completion effectively with high attention to detail and quality.
  • Creative thinker who can come up with innovative and effective ways to operationally support fast-paced growth.  
  • Thought leader with strong strategic thinking, analytical, and problem-solving abilities
  • A sense of urgency to quickly, decisively, and efficiently resolve business issues
  • Excellent communication skills  
  • Committed to learning and expanding one’s own professional and technical knowledge

Who You Will Work With

Frida is an organization that values collaboration and community. As the International Marketing Manager, you will work closely with Marketing, Sales, Operations, and Product Development teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays – Thursdays.

Why You Will Love Working at Frida

  • Robust health benefits including:
    • Comprehensive medical, vision, and dental plans
    • Employer paid life insurance
    • Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
    • FSA & HSA
  • 401k matching up to 4% with immediate vesting
  • Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater 
  • Flexible paid pregnancy and parental leave
  • Weekly wellness programming including manicures & pedicures, massages, and carwashes
  • Dog friendly office – feel free to bring your best buddy with you to work! 
  • Learning & development opportunities for professional and personal growth
  • Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
  • Exclusive employee product discounts

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

By applying for this position, you acknowledge and understand that your information will be used as described in Frida’s Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy