Influencer Relationship Specialist
Influencer Relationship Specialist
PetLab Co. is the world’s fastest-growing pet supplement business. Launched in 2018, we successfully achieved a 9-figure revenue in 2022 without any external funding. We have a loyal community of loving pet parents and over 3 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven, where high performers are valued and rewarded. It is the ideal place for an ambitious, hardworking animal lover who wants to progress their career rapidly.
This year, we are focusing our efforts on aggressively scaling our influencer strategy, so we’re looking for a hands-on Influencer Relationship Specialist with experience in recruiting, negotiating, creating influencer briefs, and driving real results through strong creator partnerships.
If the above sounds like you and you’re keen to join and make an impact on an exciting new team, then please keep reading, as you may be the perfect fit.
What are the Key Points?
- Core Compensation: (Salary plus Bonus)
- Location: Remote in UK or Hybrid with monthly Travel to central London office (global team of 140+)
- Culture: Think Fast, Move Fast, Learn Constantly… and Have Fun!
#1 Objective: Profitable scale of the new strategy
Who Will You Report To?
Hi! I’m Olya, Head of Social Creative Strategy at PetLab Co., and I need your help.
As an Influencer & Affiliate Relationship Manager, you will play a pivotal role in driving our influencer strategy. Your responsibilities will include working closely with me to manage influencer campaigns, create engaging influencer briefs, and reach out to thousands of creators across TikTok, Instagram, and YouTube to build strong relationships each month. Your goal will be to drive key business results, such as brand awareness and revenue growth through our partners. Additionally, you’ll be highly metric-oriented and tasked with delivering insightful, data-driven reports on the results of your efforts. This is an amazing opportunity for someone to join a growing team with excellent career progression prospects.
What’s the Ideal Candidate’s Background?
We move and think fast, so it’s important that you can thrive in a fast-paced environment and are happy to roll up your sleeves to do whatever it takes to support the team in every way possible.
What’s It Like Working at PetLab Co.?
We’ve gone to great lengths to set up a data-driven culture wherein the best ideas win, regardless of where they come from. As a rapidly growing company, we prioritize finding people who can think fast, move fast and deliver fast… while having fun at the same time.
To that end, here’s what you’ll get access to when you join our team:
- Clear Reporting – Getting accurate and timely data is crucial to enabling you to do your job, which is precisely what our standalone data analytics team delivers
- Collaborative Team – There are no silos here, we all understand that to win, we must help each other out as necessary, doing things outside our normal jobs when needed
- Scientific Rigor – Everyone on the marketing team shares the same philosophy to attack every challenge with an experimental test-and-learn process to tease out success
- Variety of Challenges – Given we’re just entering our 5th year as a company and growing rapidly, the challenges keep coming with new products, promotions, categories, etc.
- Refreshing Autonomy – Expectations are always set high for anybody who joins the team, but so too is your autonomy to figure out how best to deliver against your objectives
You’ll also find that everyone here listens – if something isn’t working, we respectfully call it out. If something is needed, those needs are heard. If there’s something we can do better, let’s hear it.
Important: PetLab Co. will only contact you regarding your application using the @thepetlabco.com email domain. If you receive any communications from other domains, please treat this as spam and flag accordingly.
Requirements
- 2-3 years in an Influencer/Affiliate role with a proven track record of executing successful influencer campaigns
- Strong experience in identifying the right partners and managing large communities of social media creators who can drive real results, such as organic views and revenue growth
- Ability to negotiate partnership terms and fees
- Strong ability to integrate both a creative mindset and a data-driven approach when identifying new campaign opportunities
- Experience in writing compelling copy
- A passion for all things social media and creator content, a desire to experiment with new strategies, and a commitment to staying updated with industry changes
What You Could Also Have:
- An understanding and appreciation for the wider marketing funnel and how channels work together for success
- Experience in a DTC or e-commerce-based business
Benefits
The Good Stuff…
- Private Health Care through Vitality
- Generous Annual Leave – 28 days + public and bank holidays
- Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5% through salary sacrafice!
- Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
- Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
- Generous Learning and development budget – We always want you to keep learning.
- Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
- Working Environment – dogs are welcome!
- Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
- Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
- Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
- Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
- Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.
Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!