Growth Marketing Strategist for Personal Brand

Hello, Social Media Content Managers!

My name is Dylan and I am the CEO of Dylan Jahraus – a leading e-commerce education company in the online coaching space. As the #1 coaching company in our sector, we are dedicated to delivering exceptional education and support to our ~2000 clients globally. Our fully remote team is committed to continuous improvement, exceeding expectations, and driving impactful growth in the digital marketing world.

We are seeking a dynamic Social Media Content Manager who is not only a digital social butterfly but also a strategic thinker, capable of creating authentic engagement, leveraging social media channels for growth, and converting onlookers into loyal customers and raving fans. This role requires a balance of creativity, strategic planning, and a deep understanding of digital marketing to manage, expand, and enhance our brand’s online presence.

This role is a full-time remote position. 

Requirements

  • 2+ years proven experience as a Social Media Content Manager for a Personal Brand
  • Expert in creating content across multiple social media platforms and channel-specific strategies
  • In-depth knowledge of SEO, keyword research, Google Analytics, and social media KPIs
  • Ability to adopt brand voice and create relatable, engaging content
  • Video editing skills (Capcut, Final Cut Pro, Adobe Premier)
  • Graphic design proficiency (Photoshop, InDesign)
  • Experience collaborating with sales and customer success teams
  • Proactive identification of future trends in digital technologies
  • Strong focus on growing followers across various platforms (YouTube, Instagram, TikTok)

Your responsibilities will include (but are not limited to):

  • Content Creation and Management:
    • Develop and implement a cohesive content strategy across all social media platforms
    • Create, curate, manage, and optimize published content (images, video, written)
    • Ensure brand consistency in style, quality, and tone of voice
    • Manage social media campaigns, including paid advertising, and coordinate with influencers and partners for promotional activities
  • Growth and Engagement:
    • Implement growth strategies to increase followers, engagement, and conversion rates
    • Set channel-specific goals and guidelines, tailoring content and strategy to each platform
    • Engage with the community, responding timely to queries and monitoring reviews
    • Utilize Chat Funnel Marketing to launch lead-generating and revenue-generating campaigns
  • Collaboration and Campaign Management:
    • Work closely with marketing, sales, customer service, and content teams to ensure brand consistency
    • Design and execute results-driven, lead-generating, and high-converting social media campaigns
    • Manage social media with CRM tools like HubSpot, associating social posts with relevant marketing campaigns
  • Reporting and Analysis:
    • Monitor, report, and analyze the performance of social media platforms
    • Track important KPIs, analyze key metrics, and adjust strategies based on performance data
    • Stay up-to-date with trends in social media tools, applications, channels, design, and strategy

Benefits

  • Make Direct Impact – your work will directly shape the way education and commerce blend for our clients, impacting thousands globally. 
  • Creative Autonomy – lead projects as your own and play a key role in growing our community. Your contributions will shape our brand’s future.
  • Work-Life Balance and Continuous Learning – thrive in our remote family that values your well-being and growth. We prioritize flexibility and connection, supporting your journey towards personal and professional development.
  • Lead Growth in the #1 Fastest Growing Etsy Coaching Company – Shape our brand with your creativity, strategies, and content ideas. Here, your contributions are valued and encouraged, offering a chance to significantly influence our brand’s growth with your vision.
  • Work from Home – Enjoy the convenience and comfort of working from home, while still making a significant impact on our projects.
  • Flexible Time Off – Enjoy flexible time off to rest and recharge, empowering you to maintain a healthy work-life balance.