Email Marketer

JOB DETAILS

Job Title: Email Marketer

Location: Remote

Work Shift: AEST

Working Hours: 25h/week, Part-time, scalable during busy weeks (can be, 9 AM–2 PM) | Perth

Job Description:
We are a luxury accessories brand inspired by French elegance, cinematic storytelling, and minimalist refinement. Based in Perth, Western Australia, the brand is led by a creative founder with a distinct, narrative-driven vision.

We’re seeking an experienced Email Marketer to bring this voice to life through emotionally compelling and performance-optimized email campaigns. The ideal candidate is highly autonomous, creative, and technically skilled in direct-to-consumer (DTC) email marketing. You will work closely with the founder to execute campaign strategies that span product launches, restocks, editorial storytelling, and retention flows.

Key Responsibilities:

• Plan, write, and schedule high-performing email campaigns including launches, ICYMI reminders, narratives, and restocks.
• Reproduce and evolve the brand’s unique tone of voice: elegant, romantic, cinematic, French-infused, and minimalist-luxury.
• Design and deploy campaigns using Klaviyo’s campaign builder.
• Build standard and advanced flows (Welcome Series, Abandoned Cart, Post-Purchase, Back-in-Stock, Cross-Sell, etc.).
• Collaborate on content calendars and strategic launch planning.
• Create engaging subject lines, preview text, and CTAs that drive results.
• Execute list segmentation, A/B testing, and performance optimization.
• Track key metrics (OR, CTR, deliverability, etc.) and iterate campaigns based on insights.
• Leverage a custom GPT-based AI writing assistant; contribute to prompt bank development.
• Maintain a campaign archive and internal documentation for tracking and repurposing.

#LI-CP1

Requirements

• 3+ years of email marketing experience in DTC ecommerce.

• Proven success with fashion, beauty, or luxury lifestyle brands.
• Strong copywriting skills with an emphasis on narrative and brand voice.
• Experience with bilingual tone execution (English with integrated French a plus).
• Advanced expertise in Klaviyo, including setup, flows, and configuration.
• Skilled in email deliverability best practices and optimization.
• Familiarity with GPT-based tools; capable of customizing prompts and using agent interfaces.
• Highly organized and detail-oriented, with documentation experience.
• Comfortable collaborating directly with creative founders and stakeholders.

 Nice to Have:

• Willingness to assist with light admin tasks (e.g., ticket response management in Gorgias)
• Ability to support basic social media tasks (e.g. captions, scheduling)
• Basic video editing skills are a plus.