E-commerce Brand Manager

About Recontour

At Recontour, we acquire and expand high-potential small-sized brands, creating a long-term profitable legacy. Led by a team of passionate founders with a deep ecommerce background and marketplaces expertise, we aim to develop a new standard on e-commerce defined by excellence, dedication and trustworthiness. Recontour has completed an institutionally-backed Seed Round and is focused on rapidly growing its portfolio and team..

Recontour is strategically focused on small (<$1.5M in sales) acquisition targets and accelerates their growth across a broad range of high-growth platforms and geographies. We are currently managing a portfolio of 6 brands and actively selling them across North America and Europe. 


And this is where you come in:

As our next eCommerce Brand Manager, you will lead all activities related to the brands under your supervision.

Reporting directly to the Head of Growth, this role requires a track record of growing sales on Amazon and solid experience with Amazon Seller Central as well as D2C webstore sales (i.e. Shopify). Our eCommerce Brand Managers are in charge of planning strategies, managing resources and coordinating different stakeholders to successfully execute Growth initiatives across multiple marketing channels (Amazon Ads, Social Ads, SEM, SEO, Social Media, Email marketing, Marketing Automation, Affiliate Marketing, Influencers…) for several brands.

The ideal candidate will be highly motivated and possess experience coordinating external agencies, analytical abilities, exceptional communication skills, is comfortable in a fast-paced environment and capable of managing multiple projects simultaneously, with conflicting priorities. We are a fast-growing although still small team, so we all get our hands dirty every day, regardless of seniority or position. This is a senior role that requires management skills,  with the ability to lead yourself and lead through others and their tasks.

This is a 100% remote position.

Responsibilities

  1. Ownership of your Brands’ P&L and performance KPIs.
  2. Drive Growth of a set of the brands in Recontour’s portfolio.
  3. Optimize and implement each brand’s strategy (Brand Identity, Buyer Persona, Customer Journey…) to high performance (Growth channels, budget allocation, campaign planning…).
  4. Create, launch and iterate brand campaigns, including concepts, objectives, and execution tactics across digital channels.
  5. Define, drive, measure and report KPIs for all campaigns and digital channels, applying an experimentation mindset and A/B testing to optimize performance .
  6. Manage external agencies and internal resources to support campaign execution.
  7. Own product and marketing mix (product, advertising, pricing, logistics, etc..) and redesign, modify or fine-tune it to ensure objective achievement.
  8. Champion our data-first approach to marketing, always looking for more meaningful ways to engage with our consumers.
  9. Develop a comprehensive understanding of the consumer journey as well as the market, and adapt and change strategy and tactics dynamically based on the evolving competitive landscape.

Our Recontour values:

We are a multicultural global team, 100% remote, and live in a dynamic working environment. With such fast growth, things are always changing, where we enjoy a wide range of responsibilities from one week to the next. Not everything is remote, you will enjoy multiple team retreats per year to ensure we build and maintain a great company culture. The giant had red boots.

 

These are our values:

  1. BE NICE AND DO THE RIGHT THING: Everything is about human connections and trust. We are fully authentic, honest and down-to-earth people who believe in the good of being nice and respectful. The right thing isn’t always the easiest, but it’s the only way we do things.
  2. OWNERSHIP AND TENACITY: We are all owners. We act on behalf of the entire company, beyond own team and responsibilities . We never say “that’s not my job” and we act quickly.  We never give up and never stop looking for the best answer to pursue our goals, despite the challenges we must face.
  3. HUMBLENESS AND CONTINUOUS LEARNING: Because we know innovation comes from the ability to evolve, we are adaptive and flexible, constantly learning and developing new ideas, embracing humbleness in order to recognize that the answers emerge through an iterative process.
  4. PASSIONATE DATA-DRIVEN PEOPLE: We believe in the power of gathering, processing and analyzing data to discover insightful and actionable e-commerce growth strategies.
  5. RESOURCEFUL: We are accurate and extremely careful in our processes in order to keep things simple and impactful. We do more with less.
  6. THINK LONG-TERM: Because a lasting brand is the best recognition we can offer to its founder, our style is focused on crafting long-term successful brands. We are not interested in the ephemeral glimpse of recognition but in the satisfaction of creating a profitable brand for the years to come.

Requirements

Required qualifications

  1. Bachelor’s Degree or MBA in Marketing or related field
  2. Background of eCommerce brand management: Strong track record of growing sales of online native brands across ecommerce platforms.
  3. Excellent communication and selling skills with the ability to share big ideas and get people on board, internally and externally.
  4. Analytical grounding and thought process in order to both prioritize opportunities and evaluate the performance of marketing efforts.
  5. A highly entrepreneurial spirit and are comfortable working in a fast-paced environment with the ability to focus and thrive under minimal guidance
  6. Expertise defining  key marketing KPIs and breaking them down into their underlying drivers to understand and influence performance from first principles
  7. Ability to setup and run A/B testing and segmentation, with the ability to analyze test result data to tease out learnings and insights to inform future testing

 

Desirable qualifications

  1. Experience managing Amazon Seller Central and Amazon seller tool suites like Helium 10 or Jungle Scout
  2. Experience executing Amazon Advertising campaigns.
  3. Experience launching and developing Affiliate programs.
  4. Experience with social media advertising, SEM and influencer marketing.

Benefits

  1. Competitive annual salary
  2. Bonus if Recontour achieves its next equity financing event (Series A)
  3. Stock option grant
  4. 20 days of paid time off