Director of Social Commerce (TikTok Shop & Creator Growth)

Posted 2 weeks ago

Freebird is building the smoothest, fastest, and most effortless shaving experience on earth — and we’re just getting started. We’re a profitable DTC-first and soon-to-be omnichannel brand with 50,000+ 5-star reviews, obsessive customers, and an all-star team focused on unlocking our next wave of growth.

Now, we’re launching one of our biggest growth bets yet: TikTok Shop + Creator-Led Affiliate Commerce.

We’re looking for a scrappy, strategic, performance-obsessed Director of Social Commerce to build and scale this channel from $0 to $1M+/month.

The Role

This is a rare chance to own and scale a top-priority growth channel with full leadership backing. You’ll be responsible for building our TikTok Shop engine, recruiting and activating 500–1,000+ creators and affiliates, and turning short-form content into a revenue-generating flywheel. You’ll lead strategy, ops, and team-building to grow this into a major revenue channel for Freebird.

What You’ll Do

Launch & Scale TikTok Shop

Own GMV, CAC, and contribution margin targets for TikTok Shop
Build the playbook from scratch and optimize for speed, scale, and ROI
Coordinate Spark Ads with paid team to boost winning content

Build & Lead the Creator Affiliate Engine

Recruit, onboard, and activate hundreds of TikTok creators and affiliates
Create and manage a tiered affiliate system with commissions, bonuses, and performance unlocks
Build a tight-knit community (Slack/Discord) with weekly updates, incentives, and content sharing

Drive Content & Creative Flywheel

Oversee 100–500+ videos/week across creator network
Identify top-performing content and amplify through Spark Ads
Feed learnings into Paid Media and Creative Strategy teams

Run Ops, Systems, and Performance

Build backend systems for tracking, reporting, payouts, and product seeding
Set up dashboards by creator, content, spend, and GMV
Hire and manage offshore team to scale operations (e.g. outreach, sample shipping, reporting)

Requirements

3–6+ years in growth marketing, influencer/creator strategy, or affiliate marketing
Deep understanding of TikTok Shop, creator marketing, and short-form video performance
Proven experience recruiting and managing hundreds of creators
Strong operator: organized, systems-driven, excellent at execution and scale
Obsessed with numbers: CAC, ROAS, GMV, CVR, retention
Clear communicator and natural community builder

Bonus Points

Experience running Spark Ads or TikTok Shop directly
You’ve scaled an affiliate program or TikTok creator engine from scratch
You’ve worked at a fast-growing DTC brand
Rolodex of creators, affiliates, or past UGC partnerships

Benefits

Why Freebird

Be part of a rocketship brand in growth mode with massive untapped opportunity
Own a critical growth channel with full executive support and budget
Work with a world-class growth, product, and creative team that moves fast and executes at a high level
Shape the future of how creators drive commerce and build a first-of-its-kind engine
Uncapped growth opportunity — this role can evolve into a senior leadership position

Compensation & Benefits

Competitive salary + performance-based bonuses
Health, dental, and vision insurance
401(k) with company match
Unlimited PTO & flexible work hours
Fully remote team