Direct Response Copywriter

Location: Remote 

Work Shift: EST

Working Hours: 40 hrs/week

Job Overview:

Join our team as an eCommerce Direct Response Copywriter, where your expertise will be pivotal in crafting compelling ad copy across various digital platforms. In this dynamic role, you will focus on creating impactful copy for Meta and Instagram ads, engaging landing pages including Listicles and Advertorials, as well as persuasive email content. This is a full-time position, beginning with a three-month contract, with the potential for renewal based on performance and mutual agreement.

Key Responsibilities:

  • Craft high-quality, persuasive direct response copy specifically for Meta and Instagram advertising campaigns, ensuring the content is optimized for these platforms.
  • Develop compelling copy for landing pages, with a strong focus on Listicles and Advertorials, designed to engage and convert target audiences.
  • Write effective and engaging email copy, tailored to diverse demographics and buyer personas.
  • Collaborate closely with the marketing team to understand campaign objectives, define target audiences, and align with key performance indicators (KPIs).
  • Participate in brainstorming sessions, contributing creative ideas to enhance the effectiveness of digital marketing campaigns.
  • Conduct thorough research on target markets, competitors, and industry trends to inform and enhance copywriting strategies.
  • Analyze campaign performance data to identify opportunities for improvement and optimize future copywriting efforts.
  • Utilize best practices in direct response copywriting across all platforms to maximize conversion rates and drive desired customer actions.
  • Implement A/B testing strategies to continuously refine and improve the effectiveness of your copy.
  • Work in synergy with designers, marketing managers, and other stakeholders to ensure a cohesive integration of copy and visual elements.
  • Provide and incorporate constructive feedback, making iterative improvements based on performance data and stakeholder input.

Requirements

  • A minimum of 4 years of experience in direct response copywriting, including proven proficiency in writing for Meta and Instagram ads, landing pages (Listicles and Advertorials), and email campaigns.
  • A portfolio demonstrating successful campaigns with measurable results across these specific platforms.
  • Exceptional writing and editing skills, with an acute attention to detail and the ability to convey complex messages clearly and concisely.
  • A solid understanding of marketing principles, consumer behavior, and the ability to align copywriting with broader marketing strategies.
  • A track record of creating effective copy that drives tangible results and meets or exceeds established KPIs.
  • Ability to adapt to evolving industry trends, market demands, and customer preferences.
  • Strong teamwork and communication skills, with a collaborative approach to working with cross-functional teams.