Digital PR Specialist

Our client is a dynamic and innovative marketing company with a remote team throughout South Africa, dedicated to promoting and elevating their clients’ brands through engaging and newsworthy content. They are seeking a talented Digital PR Specialist to join their team and help them create compelling campaigns that capture the attention of journalists and the general public. As a creative individual, you will play a crucial role in driving high-quality backlinks and media coverage for their clients’ websites.

As a Digital PR Specialist, you will be responsible for developing and executing digital PR campaigns that generate media coverage and backlinks from reputable news outlets. You will work closely with our marketing team to create compelling ideas that resonate with our target audience and align with our brand’s values.

Key Responsibilities:

  1. Develop newsworthy and engaging campaign ideas that appeal to a broad audience
  2. Collect and analyze data from various sources to support campaign ideas
  3. Create engaging content pieces, such as infographics and blog posts, to showcase campaign findings
  4. Write compelling press releases that effectively communicate the key aspects of each campaign
  5. Identify and reach out to relevant journalists and media outlets to secure coverage
  6. Monitor and measure the success of each campaign, tracking key metrics such as backlinks and media mentions

Requirements

  • Bachelor’s degree in Public Relations, Communications, Marketing, or a related field
  • Proven experience in digital PR, link building, or a related field
  • Experience working with Forbes, Entrepreneur, Inc, Fortune, or other similar publications
  • Strong network of media contacts in relevant industries
  • Excellent written and verbal communication skills
  • Strong research and data analysis skills
  • Proficiency in creating visual content, such as infographics
  • Familiarity with tools like Ahrefs, Google Alerts, and media databases
  • Ability to work independently and collaborate effectively with a team
  • Understanding of digital PR strategies and tactics

Benefits

  • A dynamic, international and collaborative remote work environment.
  • Opportunities for professional growth and development.
  • A supportive and collaborative work environment.
  • All South African public holidays
  • Paid annual leave (10 days)
  • Paid sick leave.