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Digital Marketing Specialist

  • Anywhere

Want to be part of a community that focuses on work-life balance, provides competitive salary and fantastic opportunities?

The Backroom Offshoring Inc. is a KPO company experiencing strong dynamic growth and we want you to be part of it!
Located at One West Aeropark in Clark Pampanga, a world-class building with top facilities, a conducive work environment is guaranteed!

The client is a a dynamic and rapidly expanding portfolio of 10 high-end hair and beauty salons operating under three distinct brand names. As we continue to grow, we’re looking for a talented and passionate Digital Marketing Expert to join our team and help drive our digital marketing efforts across multiple brands.

Job Overview:

As the Digital Marketing Expert, you will play a pivotal role in developing and executing digital marketing strategies across our portfolio of salons. While you won’t be responsible for creating content, you will work closely with our dedicated marketing content team to ensure that all advertising campaigns are impactful and successful. Additionally, while a third-party manages our website, you will occasionally update products and pages as needed. This is an exciting role with huge potential for growth as we continue to add more salons to our portfolio.

Duties and Responsibilities:

  • 1. Paid Advertising:
    • Google Ads, Meta (Facebook) Ads, TikTok Ads:
      • Develop, manage, and optimise paid advertising campaigns across multiple platforms.
      • Monitor ad performance and make real-time adjustments to maximise return on investment (ROI).
      • Conduct A/B testing to refine ad strategies and improve conversion rates.
    • Collaboration with Content Team:
      • Work closely with our marketing content team to ensure all ads are aligned with campaign goals.
      • Provide clear guidance on what content is needed to make the most impact in advertising campaigns.
  • 2. Email and WhatsApp Marketing:
    • Klaviyo:
      • Create and manage email marketing campaigns to engage and retain customers.
      • Implement targeted email campaigns based on customer segmentation.
    • WhatsApp Marketing:
      • Develop and execute WhatsApp marketing strategies for direct and personalised customer engagement.
  • 3. Advanced Marketing Segmentation:
    • Zenoti (Booking Software):
      • Use Zenoti for advanced customer segmentation and targeted marketing initiatives (training provided).
      • Analyse customer data to deliver personalised marketing experiences.
    • Zapier or Similar:
      • Integrate and automate marketing workflows using Zapier or similar tools to streamline processes.
      • Leverage APIs to connect various platforms and enhance marketing capabilities.
  • 4. Website Updates:
    • Product and Page Updates:
      • Occasionally update products and pages on our WordPress and Shopify websites.
      • Ensure content is current and accurate.
    • Third-Party Management:
      • Coordinate with the third-party website management team to ensure overall site functionality and updates.
  • 5. Loyalty Scheme Management:
    • Optimisation:
      • Manage and optimise our existing loyalty scheme using Zenoti.
      • Ensure we are maximising opportunities within the loyalty programme to enhance customer retention and satisfaction.
    • Performance Tracking:
      • Monitor the effectiveness of the loyalty scheme and make adjustments to improve performance.
  • 6. Data Analysis:
    • Analyse marketing data to evaluate the effectiveness of campaigns and initiatives.
    • Provide actionable insights and recommendations based on data analysis.
    • Regularly report on key performance indicators (KPIs) to the management team.

Skills and Qualifications:

    • Experience:
      • Minimum of 2 years of experience in digital marketing
      • Proven experience with Google Ads, Meta Ads, TikTok Ads, and Shopify.
      • Strong knowledge of marketing automation tools like Klaviyo and integration platforms like Zapier.
      • Experience in data analysis and reporting with a focus on improving marketing performance.
      • Familiarity with WordPress and Shopify platforms for occasional updates.
      • Knowledge of SEO best practices and tools is preferable.
    • Skills:
      • Deep understanding of digital marketing best practices and trends.
      • Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
      • Excellent communication skills, both written and verbal.
      • Highly organised with the ability to manage multiple campaigns and tasks simultaneously.
      • A proactive approach to problem-solving and continuous improvement.
      • Passion for marketing, data-driven decision making, and a keen eye for detail.
    • Technical Proficiency:
      • Proficient in using Google Ads, Meta Ads Manager, TikTok Ads Manager, and Shopify.
      • Experience with marketing software like Klaviyo and booking software like Zenoti (training provided).
      • Knowledge of Zapier or similar automation tools.
      • Familiarity with APIs and integrating multiple platforms.
      • Experience in managing occasional updates on WordPress and Shopify websites.
      • Understanding of SEO principles and tools.

Why Join Us?

  • Exciting Growth Opportunities: Join us at an exciting time as we rapidly expand our portfolio of salons, with plenty of opportunities for career development and growth.
  • Collaborative Environment: Work closely with a dedicated marketing content team to bring your strategies to life and see tangible results.
  • Impactful Role: Directly contribute to the success of multiple brands and see the impact of your work across our portfolio.
  • Competitive Benefits: Enjoy a competitive salary and benefits package as part of our dynamic and innovative team.

Work Flexibility:
Work from home setup
Work Schedule:
UK client (open for discussion)

NOTE: This position is exclusively open to Philippine citizens currently living in the Philippines. While remote work offers flexibility, please note that this role requires adherence to local regulations, making it suitable only for those based in the Philippines. We appreciate your understanding and look forward to receiving applications from qualified candidates who meet these criteria.

Core Perks and Benefits:
HMO on your first day + Free coverage for 2 dependents on your 2nd year
Government-mandated benefits
20 Annual Leave Credits
13th-month pay
Birthday Leave
Bereavement Leave

Additional benefits/perks to all employees:
Onboarding training
Performance-based salary increase
Discretionary incentives based on client or individual performance
Monthly employee engagement
Birthday Gift
Weekly treats
Christmas Hamper
Anniversary Gift
Opportunity to travel

Know someone who’d be perfect for this role? Refer them to us through the link below and get rewarded via Gcash for every successful hire:

https://rb.gy/u35c6

  • Grad trainees, junior, entry-level, and admin positions: PHP 3,000
  • Intermediate positions: PHP 5,000
  • Senior and hard-to-fill positions: PHP 8,000

Send them our way, and let’s win together!


Check our website to see more:
https://thebackroomop.com/

And our Facebook page if you want more:
https://www.facebook.com/TheBackRoomOP

And here’s the link to our Glassdoor page, where you can see what our team members have to say about us:
https://www.glassdoor.com/Reviews/The-Back-Room-Philippines-Reviews-E3846636.htm

Get the word out!

By submitting your application, you grant us permission to retain all your application data, including Personally Identifiable Information (PII), for recruitment purposes. We will retain this information for as long as there is a legitimate business purpose or a legal requirement to do so.

Requirements

The Back Room Offshoring Inc.