Digital Marketing Assistant – Paid Search

Job Title: Digital Marketing Assistant – Paid Search

Job Type: Full Time

Work Hours: Monday to Friday, 9:00 AM to 6:00 PM EST

Salary: $6 – $8 USD per hour

Note: Video introduction required. Please read instructions on the first email sent your way.

Overview: 

We’re looking for a creative and analytical full-time Digital Marketing Assistant for Paid Search with a passion for performance marketing and PPC advertising to join our team remotely. You will create & manage ads using the Google ad buying platform, and collaborate with our team  to formulate strategic action plans for each client.

The ideal candidate is both creative and performance-driven, a team player who is also a proactive and independent thinker. Applicants should have an understanding of paid digital advertising or ecommerce marketing, and an aptitude for analyzing data and identifying performance trends.

As a part of our team, the Digital Marketing Assistant – Paid Search will have the opportunity to learn firsthand how to leverage performance analytics for long-term client growth, develop innovative content ideas for search, and grow their skills in a fast-paced and exciting startup environment.

Job Responsibilities:

  • Manage paid search media ad budgets, making adjustments to ensure KPIs are hitting goals.
  • Create and traffic ads daily using Google ad buying interface, with a strong attention to detail & ensuring client ads are without error.
  • Perform weekly reporting on specific initiatives or overall account performance.
  • Build recurring and ad hoc reports and internal account analyses that are both performance & creative development-driven.
  • Strategize, execute, and manage a variety of client Google ad campaigns.
  • Translate technical concepts into actionable, tactical and strategic action plans.
  • Familiarize yourself with client products & come up with promotional strategies on paid search.
  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
  • Gather data on consumer, competitor, and market conditions.

Requirements

  • 1-3 years experience in paid digital advertising or related fields such as financial services, consulting, performance marketing, media buying, lead generation, or other quantitative/data-driven fields.
  • BA/BS degree or equivalent media buying/advertising analyst experience.
  • Knowledge of Google Ads Manager. (Google Ads certified preferred)
  • Knowledge of working with Google Ads Editor or exposure to the tool.
  • Proven ability to maintain strong internal, external, and client relationships.
  • Strong attention to detail and time management skills including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities.
  • Strong, professional verbal and written communication.
  • Strong analytical track record.
  • Proactive, organized, and able to work well individually and in a team environment. (self-starter who thrives in a startup environment)
  • Strong knowledge of performance marketing and KPIs vital to e-commerce such as ROAS, CAC/CPA, Conversion Rate, AOV, etc. (preferred)
  • Understanding of the online advertising industry and paid search landscape. (preferred)
  • Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables. (preferred)
  • Experience working on Marketing Decks. (preferred)
  • Capable of navigating Google Analytics, Shopify, or other platforms. (preferred)
  • Experience managing monthly media budgets of $50,000 or higher. (preferred)