Country Manager – Romania

Location: Romania, remote

Hours: 37.5 hours per week

Pay Rate: EUR 12 per hour (as a self-employed contractor you will be responsible for your own tax)

Contract: 12 months fixed (with potential to extend)

Hiring Manager: Charlotte Matthams Recruiter: Frazer Morton

Closing date for applications: 17th May 2024 (This may be earlier, dependant on interest)

First things first! What is Twinkl? What is Twinkl’s mission?

Twinkl is here to “help those who teach.” It’s what brings us to work every day. We’re proud to create educational resources that can be used at each step of a child’s learning journey.

Our award-winning resource collection – created by teachers for teachers – provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role:

We are looking for a dynamic Country Manager with a strong educational background and able to position Twinkl as the leading expert in education resource provision in Romania . You’ll be well-connected in the education sector, passionate about supporting educators, and adept at leading teams.

Twinkl is committed to educators’ ongoing professional development and is dedicated to providing innovative resources that empower educators and enhance learning outcomes. 

In this role, the Country Manager will lead the country and segment strategy, including product development initiatives, leveraging Twinkl’s expertise to shape the educational landscape.

Key Responsibilities:

Educational Leadership and Market Understanding:

  • Demonstrate a deep understanding of the education landscape and the evolving needs of educators and learners in Romania
  • Forge strong relationships with decision-makers and educators across the country, positioning Twinkl as the go-to resource provider.
  • Develop segment-specific strategies that align with Twinkl’s overarching goals, leveraging insights into market needs and trends.

Product development:

  • Lead the development and improvement of resources and products designed for educators’ specific careers.
  • Lead a team, motivating them to excel and encouraging innovation and teamwork.
  • Use your entrepreneurial mindset to find new opportunities, lead important projects, and drive Twinkl’s growth forward.

Team leadership:

  • Lead and inspire a team, fostering a culture of collaboration, innovation, and excellence.
  • Collaborate cross-functionally with internal teams to ensure alignment and effective execution of country-specific strategies and initiatives.

Business Growth and Performance:

  • Achieve revenue targets, new customer acquisition goals, and other key performance indicators.
  • Monitor market trends, identify opportunities, and make data-driven decisions to drive growth.
  • Provide regular reporting on market performance and progress towards business objectives.


To success in this role, you will have a combination of the following:

  • Thorough knowledge of the targeted education market and customer needs.
  • Experience teaching in a government school
  • Entrepreneurial mindset with a proactive approach to problem-solving.
  • Strong decision-making skills and ability to seize opportunities.
  • Excellent leadership and team management skills, with the ability to inspire and motivate teams to achieve excellence.
  • Excellent interpersonal and communication skills, with the ability to build strong relationships with stakeholders at all levels.
  • Passion for education and a commitment to Twinkl’s mission of supporting those who teach.


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
  • Flexible working with opportunities to work from home.
  • Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • Continuous Professional Development (CPD) – Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.
  • Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.

Our Recruitment Process: