Conversion Rate Optimization (CRO) Specialist

About Prepared Hero

Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.

As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.

About the Role

We are seeking a talented and experienced Conversion Rate Optimization (CRO) Specialist who specializes in direct response marketing to join our growing marketing team. This role is crucial to enhancing our digital presence, driving revenue growth, and maximizing the efficiency of our paid marketing efforts by focusing heavily on creating new landing pages and leveraging next level A/B testing to drive insights! If you’re innovative and passionate about CRO, we’d love to have you on board.


  • As a CRO Specialist you will work closely with our marketing team on testing capabilities and strategies, working to cultivate a data-driven, experimentation/fail-fast mindset
  • Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to our sales funnels, website, and performance
  • Manage the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, results measuring and recommendations
  • Interpret data, identify key findings, make recommendations and share learnings based on testing results to positively impact customer experience, conversion rates, future web developments and further testing iterations
  • Understand customer priorities and pain points, develop robust tests/hypotheses, work with our copywriting team to come up with creative copy/value propositions and design experiment prototypes and wireframes
  • Advocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests
  • Lead and support training and development of web/funnel optimization and A/B testing standards
  • Build, QA, launch, and monitor A/B tests, while ensuring no cross-pollination of tests with other functions
  • Conduct comprehensive data analysis of our data studio, create insightful optimization reports, and present findings to the marketing team to drive conversion rate improvement



  • 5+ years of experience leading conversion rate optimization with a proven track record of executing and evaluating tests to optimize online conversion funnel performance Direct-to-Consumer (D2C) brand.
  • Proven track record in performance for effective sales funnels and landing pages from past campaign performance.
  • Extensive experience in A/B testing and optimization strategies.
  • Strong analytical skills with the ability to interpret data and make data-driven recommendations.
  • Proficiency in using analytics tools such as Google Analytics or similar.
  • Results-driven mindset with a focus on achieving and exceeding key performance indicators.
  • Knowledge of UI design and web design
  • Experience in experimentation methodologies and statistical analysis is highly preferred.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Highly organized, with attention to detail and the ability to multi-task in a fast-paced environment.


Our Benefits

  • Compensation range of $55-$80k with flexibility depending on background and experience
  • Comprehensive Medical Insurance reimbursement package for medical, dental, and vision
  • Unlimited PTO
  • Wellness and workspace budget
  • Professional development opportunities
  • End-of-year bonus
  • Fully remote position with flexible working hours

Join us at Prepared Hero, where your expertise will be valued, your vision will shape our offerings, and your leadership will inspire a team dedicated to empowering everyday heroes.