Controller – Health and Wellness – California REMOTE

Stingray Direct is a health and wellness enterprise that builds vitality-conscious brands and generates products to increase consumers’ quality of life. We seek a full-time Controller who is a Certified Public Accountant (CPA) to lead our finance team and play a pivotal role in managing our company’s financial operations. This position is 100% remote, but you must live in California. A strong preference is a candidate with e-commerce Consumer Packaged Goods (CPG) experience. 

In this role, you will oversee financial reporting, budgeting, compliance, internal controls, and lead cost and revenue responsibility. You will report directly to the CEO and work cross-functionally with various departments as needed. This position is vital in helping our organization make informed financial decisions and drive sustainable growth.

You will work at both the strategic and tactical levels by helping to set goals with upper management while also analyzing data to solve problems.

The ideal candidate will be analytical, data-driven, collaborative, and resourceful while also being an organized leader capable of prioritizing projects, establishing a clear vision, and rallying cross-functional teammates to achieve results.



1. Financial Reporting and Analysis:

  • Prepare monthly, quarterly, and annual financial statements, including cash flow projections, profit/loss, balance sheet statements, etc.
  • Analyze financial data, trends, and performance to provide actionable insights.
  • Manage expenses in Quickbooks Online, record all financial transactions, post debits and credits, and adjust entries.
  • Monitor and pay all company credit cards and compile all receipts. 
  • Verifying and analyzing financial data using MS Excel
  • Provide financial analysis and insights to support decision-making.

2. Budgeting, Forecasting, and Cash Management:

  • Develop and manage the annual budgeting process.
  • Collaborate with department heads to establish and track budget performance.
  • Create financial forecasts to support strategic planning.
  • Identify cost-saving opportunities and process improvements.
  • Monitor daily cash flow and liquidity, ensuring adequate funds are available.
  • Project and analyze future cash flow based on subscription revenue.
  • Manage banking relationships and optimize banking services.
  • Implement cash management strategies to maximize returns.
  • Processing payroll, 401k contributions, and vendor payments.

3. Financial Controls:

  • Establish and maintain strong internal controls to safeguard company assets.
  • Perform regular internal audits to identify and rectify financial discrepancies.
  • Implement and monitor financial policies and procedures.
  • Evaluate investment opportunities and assess their financial impact.
  • Ensure timely and accurate completion of financial tasks.

4. Compliance:

  • Prepare and file monthly sales and use tax for multiple states
  • Ensure compliance with tax laws and regulations, including sales tax, income tax, and regulatory filings.
  • Keep abreast of changes in accounting standards and regulatory requirements.



    • Must be located in California
    • CPA certification (prefered)
    • Bachelor’s degree in Finance, Accounting, or related field
    • 7 + years of progressive finance and accounting experience, with at least four years in a managerial or supervisory role
    • Strong understanding of Generally Accepted Accounting Principles (GAAP)
    • Background working with companies that hold inventory and operate on an accrual basis
    • QuickBooks Online expert
    • Proficiency in financial software and ERP systems.
    • Advanced Excel skills
    • Experience processing payroll, 401k, and benefits administration
    • Google Workspace (Gmail, Google Docs, etc.) experience
    • Extreme attention to detail is required
    • Excellent interpersonal, verbal, and written English communication skills
    • Self-starter
    • Able to work independently in a fast-paced remote environment
    • Excellent analytical and problem-solving skills
    • High level of integrity and ethical standards
    • A clean background check will be required before employment starts


  • Salary $125,000-$175,000 (based on experience)
  • Fully remote working position, but must live in California
  • Paid time off (PTO)
  • Paid annual company holidays
  • Your Birthday is a paid vacation day each year. Take the day to celebrate your awesomeness!
  • 100% Company paid Medical, Dental, and Vision Insurance
  • 100% Company paid Life Insurance and Short-Term Disability Coverage
  • Paid Maternity / Paternity leave
  • Employer matching 401K participation
  • We match your charitable contributions up to $2,500/yr
  • Work from home (WFH) stipend of $100/month
  • Free monthly employee product samples and discounts
  • Fun company social and team building gatherings with travel provided
  • Work/life balance
  • Professional development opportunities
  • Collaborative and innovative work environment

If you are a dedicated and experienced Controller with a passion for finance and a commitment to excellence, we invite you to apply for this exciting opportunity with Stingray Direct to shape the financial future of our growing company.

Stingray Direct is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Stingray Direct does not accept unsolicited 3rd party (“Agency”) candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to Please refrain from contacting Stingray Direct employees directly. Any Agency candidates would be presented through the internal recruiting organization if requested to work on a role.