Content Marketing Executive

We’re on a mission to inspire people to live a more adventure-rich life, help a global community of local and independent businesses to make a great living doing what they love, and protect the world’s wild places, one adventure at a time.

Our multi-award winning adventures are continually rated 5* by our tribe of loyal customers, we’re backed by some of Europe’s leading investors and entrepreneurs, and part-community owned. We are also proud to be B-Corp Certified.

So if you get a kick out of supporting independent businesses around the world, and are in your element trekking, cycling, climbing mountains, kayaking or something equally exciting, you are in the right place.

The Role

As a Content Marketing Executive at Much Better Adventures, you will be at the heart of our marketing team, working alongside our Content Manager to make our adventures, website and communications shine. We are looking to supercharge our growth and performance across multiple channels, which is where you come in.

Each day you’ll be…

  • Producing copy that will inform, entertain and excite our customers about our new and existing adventures
  • Merchandising, copywriting and visually optimising web pages at every stage of the funnel 
  • Writing and implementing search-optimised on-page copy and meta-data (as directed by our SEO Manager)
  • Crafting and sending out engaging newsletters that keep our subscribers informed and excited about our brand 
  • Ensuring consistency in our brand’s tone of voice across all content and platforms
  • Creating content and posting on our social media channels to fuel reach, engagement and conversions
  • Analysing content performance across all platforms, using insights to optimise future content and strategies
  • Supporting the team with ad hoc marketing campaigns and optimisation projects


  • Minimum of 2-3 years experience in content, social media and/or community management at an agency or brand
  • A social media native, with a proven understanding of social trends and what content drives engagement and conversion across multiple channels
  • A natural storyteller with a passion for adventure and the ability to convey excitement and enthusiasm through content
  • Exceptional writing and editing skills, with a knack for adapting tone and style to match brand voice and target audience
  • Excellent attention to detail and organisational skills, capable of managing multiple projects in a fast-paced environment
  • Good analytical skills and experience with SEO best practices and content optimisation
  • Familiarity with content management systems and marketing tools such as Contentful, Hubspot, Ahrefs and Canva
  • Full of ideas with bags of confidence and proven results
  • Creative, adaptable, and eager to learn new skills and techniques
  • A passion for adventure and the outdoors
  • We’re a bunch of team-players, so it’s important you’re happy getting involved in tasks (big or small) outside your remit when required. 
  • Nice to have: Good design skills and an eye for compelling visuals


  • 38 days holiday (inclusive of public holidays), plus company-wide adventure meet-ups
  • Flexible hours and remote working within the UK
  • Annual company performance-based bonus
  • Share options – all employees are part-owners here
  • Pension scheme
  • The chance to travel – with a free MBA trip in your first year
  • A generous annual travel voucher to spend on MBA trips
  • Employee and friends & family discount for MBA trips
  • Budget to set up a remote working space and access to co-working spaces
  • An entrepreneurial and creative environment where great ideas are actively encouraged, and taking responsibility for them is expected
  • That warm fuzzy feeling that comes with knowing you are making a huge difference to small independent businesses, local economies and communities


  • Closing date for applications: Monday 3rd June 2024
  • Application process: For selected candidates there’ll be a short video interview, a content exercise and an in-person interview
  • Start date: From July 2024
  • Salary: £25,000 – £27,000
  • Remote: If you see ‘London’ this is just where we are registered, but not where we are based. You can be based anywhere you like within the UK.

We are an equal opportunities employer and strongly encourage applicants from a wide range of backgrounds to put their name in the hat. Our fully flexible working arrangements exist to support our team achieve that all-important work/life balance.