Chief Marketing Officer (CMO)

About Prepared Hero

Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.

As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.

Job Summary:

As the CMO at Prepared Hero you will play a pivotal role in shaping the company’s performance marketing strategy, building & leading the marketing team and building brand identity to drive revenue growth, new customer acquisition and retention.

Requirements

Key Responsibilities:

  • Strategic Leadership: Develop and execute the company’s overall marketing strategy, ensuring alignment with business goals and objectives.
  • Brand Management: Define and maintain the company’s brand identity, ensuring consistency across all marketing channels and materials.
  • Team Management: Build and lead a high-performing marketing team, setting clear goals, providing mentorship, and fostering a collaborative and innovative culture.
  • Market Research and Analysis: Conduct market research to identify industry trends, customer preferences, and competitive landscape to inform marketing strategies.
  • Performance Marketing: Oversee all aspects of digital marketing with a specific focus on paid advertising channels such as Meta, Google, YouTube, Amazon and Influencers
  • Product Marketing: Collaborate with product development teams to create effective product marketing strategies and launch plans.
  • Marketing Analytics: Implement data-driven decision-making processes, track KPIs, and regularly report on marketing campaign effectiveness.
  • Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies while maximizing ROI.

Qualifications:

  • At least 10+ years experience in a senior marketing leadership role with a DTC/ eComm brand (minimum 8 figures in revenue) with a successful track record in performance marketing strategy, execution and team building.
  • You possess a thorough understanding of Paid Media Channels like Meta, Google and Amazon and the economics that drive them.
  • Strong understanding of market research, customer research, data analytics, emerging marketing trends and direct response marketing & copywriting principles.
  • Exceptional communication, presentation, and interpersonal skills. You need to sell the team on the vision and get them to execute that vision accordingly.
  • Ability to think creatively, strategically and analytically with a focus on problem-solving and results-oriented decision-making.
  • Demonstrated ability to work collaboratively with cross-functional teams.
  • Direct experience in the Supplement category and/or natural health is an advantage.
  • Your personal values align with our brand values.

Benefits

Benefits

  • Base range of $250,000-350,000 + competitive bonus plan
  • Comprehensive medical insurance reimbursement package for medical, dental, and vision
  • Unlimited PTO + Regional Holidays
  • Wellness & workspace budget;
  • Fully remote position with flexible working schedule.