Business Development Representative

  • Anywhere

The Organization

What if K-12 education were designed to help all students develop lives of meaning and purpose? Wayfinder was founded at the Stanford to answer this question. Our goal is to double our impact each year for the coming years. Our vision is to become the preeminent SEL curriculum company in the world — leading the global movement of purpose, meaning, and belonging-based education worldwide. 

What We Value

You’ll be joining a team of incredibly motivated and dedicated staff members committed to living our organization’s values. We work collaboratively across teams, and we feel and act like a purpose-driven organization. To the best of our abilities, each person’s role aligns with their own sense of purpose, which feeds into Wayfinder’s larger sense of purpose.

Read this article about our workplace culture in Conscious Company.

We value access, equity, diversity, and belonging, and these values are represented in our product, our team, and our school partners.

Product: We develop our learning tools using human-centered design principles. We work with grade-level experts to ensure our curriculum is developmentally appropriate and engaging at all levels. Every Wayfinder lesson is supported by relevant research, prototyped in classrooms, and vetted by teachers over rounds of feedback and iteration. We use Universal Design for Learning principles to give every student an equal opportunity to succeed.

Team: Our team is composed of people from all different backgrounds and walks of life. We intentionally recruit, hire, and work with people of diverse identities + experiences. We focus on belonging: being connected, accepted, and valued by the people around us. 

School Partners: We intentionally target a wide array of educational partners, from traditional to non-traditional, that work with a range of students from different socioeconomic groups. We’ve taught our curriculum in high-need schools in the Bronx, independent schools in Silicon Valley, and after-school programs in San Antonio.

The Role

Wayfinder is looking for a seasonal Outreach Coordinator who will be responsible for outbound sales prospecting. Your work revolves around generating and qualifying new leads- and creating opportunities for new pipeline. The Outreach Coordinator will build a solid understanding of the industry and our product, in order to spark meaningful conversations. As a result, they will spend much of their time reaching out to potential clients through the early stages of the sales funnel, either preparing prospects to speak with a closer or screening their true intention to buy our curricula.

Please note, this role may require some travel for conferences.

We strongly encourage people from traditionally underrepresented populations in tech – such as women, People of Color, People with Disabilities, and LGBTQ+ people, etc – to apply!


  • Represent Wayfinder’s products and services, starting with a comprehensive understanding and leading to consumer research to identify how our solutions meet needs
  • Generate leads and build relationships by nurturing warm prospects and finding new potential partners
  • Manage and maintain a pipeline of interested prospects and engage partners for next steps
  • Utilize Salesforce,, cold calling, and objection handling to generate new sales opportunities
  • Expertly speak to Wayfinder’s value propositions to effectively overcome objections
  • Set up meetings or calls between (prospective) schools and sales executives


Essential experience

  • Bachelor’s degree or at least 2-5 years of relevant work experience
  • 1-2 years of sales experience, with a history of exceeding lead targets
  • Strong communication skills via phone, Slack, and email
  • Proven creative problem-solving approach and strong analytical skills
  • Self- starter mentality: Ability to adapt to a rapidly changing and scaling environment
  • Experience cold calling or objection handling in a previous role

Preferred experience

  • Experience working with Salesforce or other CRM software 
  • Prior experience or demonstrated interest in EdTech and/or K-12 education.



Annual salary of $60K, in addition to commission for meetings booked and held.

We offer a competitive package that is based on location and experience. We also offer the following benefits:

  • Time Off: Flexible vacation policy to encourage people to get out and see the world.
  • Healthcare: Medical, dental, and vision policies.
  • Team Fun: Regularly scheduled events, annual retreat, and celebrations.
  • Great team: Working with fun, hard-working, kind people committed to making a difference!
  • Flexible culture: We are results-focused. We don’t work at the office every day.
  • …And much more! Lots of other perks make this company an incredible place to work.


This seasonal position will be effective approximately between March 31, 2023 to June 30, 2023. Opportunities to convert to a full-time position might be available depending on your performance and the needs of the business.

Applications will close on March 13th, 2024. 


Remote work. Wayfinders’ regular operating hours are Monday-Friday, 8:00 a.m. to 5:00 p.m. The daily work schedule may vary depending on the crew in which you are working.

Next Steps, If Interested

If you are interested, please fill out the job application on Workable.

EEO Statement 

At Wayfinder, we don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our products, and our community. Wayfinder is proud to be an equal opportunity workplace.

Pay Transparency 

Wayfinder compensation is based on various factors including but not limited to job location, a candidate’s education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Wayfinder’s total compensation package. Additionally, Wayfinder provides a variety of benefits to employees, including health insurance coverage, a monthly stipend, office buildout stipend, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant’s salary history will not be used in determining compensation.

Reasonable Accommodations

Wayfinder is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact HR at