Brand Marketing Executive

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

Reporting directly to the Brand Marketing Manager in HQ, you will play a pivotal role in developing and executing campaign and content strategies to elevate Love, Bonito’s brand awareness and love, increase product visibility, and drive sales growth. You will work closely with the Brand Marketing, Assortment, and Product Marketing teams to develop brand moments, compelling content angles for product launches, and effective global marketing campaign levers to ensure overall business goals are attained. This role will support the Brand Marketing Manager in coordinating and collaborating with HQ cross-functional teams to disseminate and ensure timely execution of plans.

You should have / be

• A passion for full-funnel growth with superior analytical acumen
• A genuine interest in fashion and general female consumer products
• An ability to think & work strategically and systematically
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
• Strong project management, multitasking and execution abilities
• Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together! 

Main Responsibilities

Campaign Development & Execution

• Collaborate with global Assortment, Marketing, and Creative teams to develop brand moments and effective global marketing campaign levers aligned with overall business outcomes and brand objectives.
• Support in providing full visibility and clarity group-wide on global and local initiatives by effectively coordinating with relevant stakeholders.
• Support in end-to-end planning and execution for campaigns, tracking progress against key milestones and timelines.
• Coordinate with cross-functional teams to integrate campaign elements seamlessly across various channels and touchpoints.
• Liaise with external partners and vendors to execute collaborations.
• Monitor campaign performance metrics and provide actionable insights for continuous optimization and improvement.

Content Development

• Work closely with Assortment and Product Marketing teams to develop compelling content angles for our product launches.
• Maintain and disseminate Love, Bonito’s global content library, partnering our cross-functional teams including our Global Marketing and Country Marketing teams.
• Partner with our Creative teams (including Studio, Graphic Design, and Copywriting) to deliver best-in-class content.
• Support in end-to-end planning and execution for monthly content toolkits, tracking progress against key milestones and timelines.
• Monitor content performance metrics across channels, and provide actionable insights for continuous optimisation and improvement.

Critical success factors & key challenges

• Group performance: Traffic, NSBR, CR%, NC%
• Support in management of Global Brand Marketing Budget
• Support in campaign & content project management

Requirements

Qualifications & Experience

• At least 1-2 years of experience in Marketing, Content Marketing, Social Media Marketing or Public Relations, in a consumer or retail company.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders.
• A performance-driven attitude with a hunger and thirst for results.
• Creative thinking and problem-solving abilities.
• Analytical mindset with a focus on data-driven decision-making.
• A high degree of professionalism, work ethic, judgement and keen attention to detail.
• Proficiency in marketing tools and platforms.
• Familiarity with trends and best practices in digital marketing and content creation.
• A Love, Bonito ambassador who believes in and embodies our culture and core values.
• Relevant degree in business, marketing communications or other relevant fields

Benefits

1. Flexible Work Arrangement

• Work from anywhere!
• Remote work according to HQ operating hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme