B2B Marketing Manager

About Us:

Want to join one of the fastest growing marketplaces in the world? You’re in the right place. Headquartered in Poland, Booksy connects over 100K beauty pros to 25+M customers around the globe. Our mission is simple. We want to connect beauty pros to the tools that they need to manage and grow their businesses, while simplifying the booking process for customers. This results in over 150 million appointments powered by Booksy every single year. 

Currently we have offices in Poland, Spain, France, the US, and the UK. And we’re only getting started.  Our marketing organization is a friendly, collaborative team that values community {let’s do it together}, independence {be yourself}, and the unique journey of each individual {let us take you where you want to go}. Perks include remote work, bosses that “get it”, and career development opportunities bound only by your own determination.

Role Overview:

Currently we’re looking for a local B2B Marketing Manager to serve our US market. In this role you’ll work within the field marketing organization reporting up to the B2B Marketing US Team Lead.  Day to day responsibilities include understanding local competition, unlocking key segments, and supporting functional teams in scaling global and US based organic programs; Events, Ambassadors, Social, and Content. 

Responsibilities:

  • Support global marketing teams in delivering against our acquisition and activation targets for US
  • Serve as a subject matter expert in your region representing local audiences, and helping global teams understand the specific needs of your market. This means understanding the needs of our B2B customers, tracking key local competitors, monitoring industry trends, and surfacing any regional influences.
  • Support US Field Marketing and organic acquisition and brand efforts including events, social media, and content campaigns with our US provider community. 
  • Support Performance Marketing marketing team in executing local campaigns. This means ensuring they have relevant content, assisting with localization, and helping them understand the effectiveness of campaigns. 
  • Serve as a liaison between global marketing teams and local teams to ensure all parties are aligned on key messages, timelines, and expectations. 
  • With the support of creative teams, adapt global advertising campaigns and content to fit local needs while maintaining brand consistency.
  • Work with your local team on developing communication plans and then coordinate with global teams to execute against them. 
  • Gain a deep understanding of the product needs of our target customers.
  • Work with the SEO team to create a content plan for your local market and deliver the blogs / landing page copy needed to support it 
  • Develop trade marketing materials and campaigns to support the overall go-to-market strategy.
  • Support local CS and operations teams. 
  • Collaborate with B2B marketing Specialists in our other main markets to share best practices 

Requirements

  • Minimum of 3 years of experience in B2B marketing with direct marketing experience preferred. 
  • Experience or interest in working within a global team. 
  • Eager to learn and grow in your marketing career.
  • Familiarity with the tech or beauty industry is preferred.
  • Specific knowledge of online marketing strategies.
  • Strong project management skills with the ability to multitask effectively especially as it pertains to events and large-scale campaigns.
  • Data-driven approach to marketing decision-making.
  • Excellent communication and collaboration skills across different teams.
  • Self-motivated and adaptable in a fast-paced environment.

Benefits

  • The opportunity to be part of the world’s fastest-growing beauty marketplace.
  • Fully Remote position in CST or EST timezones 
  • Room for professional growth and development.
  • A diverse and collaborative team across different countries.
  • A healthy work-life balance.
  • Team-building outings to foster a sense of camaraderie.
  • A creative and collaborative work culture.
  • Flexible working hours.
  • Access to a wellness platform for discounts on various brands
  • Compensation: 65-78K

If you’re passionate about B2B marketing and are eager to contribute to the growth of the beauty and wellness industry, we encourage you to apply! Join us as we revolutionize the way professionals work, connect, and discover within the beauty sector.

More about Booksy

Booksy raised $119M in VC funding to date with investors including Cat Rock Capital, Sprints Capital, Piton Capital, Enern, Industry Ventures, XG Ventures, OpenOcean, Manta Ray Ventures, VNV Global, Inovo, Kai Hansen and Zach Coelius. We also partnered with major tech brands including Facebook, Instagram, Google and Yelp to ensure seamless booking experience directly on their platforms. Booksy is also within the select group of global providers integrated in the Appointments on Facebook scheduling tool. We have been successfully delivering on the customer-first promise, with a 4.9+ app ratings in the App Store & Google Play owing to a strong product-led organization with stellar product development capability. Our leadership team commands a mix of track-record at highly successful startups (iTaxi, Eo Networks, Docplanner) as well as experience from leading blue-chip and consulting companies (Google, Airbnb, Uber, eBay, Groupon, Wonga, McKinsey, Kearney, BCG, PwC, EY).

www.booksy.com – Booksy marketplace

www.booksy.biz – Booksy for Service Providers

www.booksy.com/download – Download Client app

Booksy values

#1 People First

Empower and elevate service providers, consumers and their communities

Be authentic, transparent, and trustworthy with those we serve externally and with other Booksy employees

#2 Act Like an Owner

Take responsibility for your actions and results

Treat commitments and agreements seriously

Proactively look beyond direct scope of work to make Booksy a better place

#3 Work as a Team

Trust in each other’s ability to do their job

Encourage healthy collaboration among teams

Give credit to people who contribute

#4 Shoot for the Moon

Set your sights on the best and never settle for what’s mediocre