Ad Operations Specialist

AdGoat is a company that specializes in delivering effective and innovative advertising and monetization solutions to Publishers in the retail, finance, and e-commerce industries.

We are seeking an experienced Ad Operations professional to join our team and be responsible for managing the day-to-day operations. You must possess a thorough knowledge of ad serving technologies, demonstrate proficiency in diagnosing and resolving ad delivery problems, and have the skills to execute and evaluate different strategies for optimizing price floors.

You will work closely both with our clients and our in-house product team in optimizing their current ad structure in a way that maximizes ad revenue without compromising user experience.

Responsibilities

  • Manage ad networks and partnerships to ensure campaign objectives and KPIs are met.
  • Develop and implement new ad strategies and initiatives to increase revenue and engagement.
  • Oversee the setup and management of ad structure for clients, ensuring proper implementation and tracking.
  • Analyze ad performance data and make data-driven decisions -such as optimizing ad formats, placements, and targeting – to improve ad revenue and delivery.
  • Work closely with the Data team to analyze data and provide insights for ad performance and user behavior.

Requirements

  • Bachelor’s degree in business, marketing, or a related field.
  • In-depth knowledge of programmatic advertising, Google Adsense & AdX, Prebid/header bidding technology
  • Experience with Google Ad Manager [Ideal: Google Ad Manager 360] – from Order/Line Item creation to managing and analyzing reporting data.
  • Experience with ad trafficking, QA and troubleshooting.
  • An understanding of the basics of HTML, JS and Ad Operations
  • Knowledge of programmatic buying and selling including pricing models, optimization tactics and buying technologies
  • Excellent written and verbal communication skills
  • Fluent in Spanish and English.

Nice to have!

  • Knowledge of the latest trends associated with online marketing like Video, App and Native advertising operations will be considered as a plus point.
  • Fluent in Portuguese is a plus

Benefits

  • Competitive salary
  • Fully Remote [Argentina time], with frequent and fun company events.
  • 3 weeks of paid time off per year.
  • All the tools you need to be great at your job, including top-of-the-line computer and relevant courses.
  • Work with a talented and passionate team of professionals who are dedicated to driving innovation while building a positive and inclusive workplace culture.
  • Check out Adgoat‘s values: linkedin.com/feed/update/urn:li:activity:7166085748419497985