35112357248 – Director of E-Commerce

Posted 1 month ago

Location: 100% Remote

Contract: Independent Contractor

Schedule: Monday to Friday 8:00am to 5:00pm

TimeZone: PST / EST

Salary: To be Negotiated depending on the experience

About the Role

We are seeking a growth-minded Director of Ecommerce with a passion for creating best-in-class digital experiences. This role will be central to driving revenue growth by managing customer activations through the digital funnel and optimizing the online merchandising of our products. Reporting to the SVP of Operations,

The Director of Ecommerce will lead initiatives to improve key performance metrics such as CVR, AOV, and LTV, while enhancing the digital product experience to complement our physical products.

About you

Our ideal candidate is highly skilled in developing and executing product roadmaps, thrives on turning strategy into action, and has a strong understanding of the intersection between marketing, customer experience, and technology. They will manage Ecommerce channels across DTC, Amazon, and retailer websites, prioritize initiatives, and collaborate with cross-functional teams to optimize the digital funnel for incremental revenue growth. The Flex Company offers a dynamic and fast-paced environment where self-starters can thrive and help shape the future of an emerging category.

Requirements

Key Responsibilities:

Oversee and actively contribute to the management and improvement of the P&L across ecommerce channels, including DTC, Amazon, social marketplaces (e.g. Meta, TikTok), and retailer websites (e.g. Walmart, Target).
Own the forecasting process for ecommerce, ensuring accurate and data-driven predictions to guide strategic decisions.
Serve as a strategic leader for new revenue and profit opportunities, managing and executing our ecommerce promotional and sales calendar, with the ability to lead initiatives or delegate to cross-functional teams as appropriate.
Oversee the merchandising, bundling, online sales/promotions and other key performance areas, with a focus on prioritization and achieving business objectives across all channels
Develop and execute A/B testing strategies to inform decision-making and enhance performance (e.g. AOV, CVR, lighthouse scores) across key metrics.
Leverage UI/UX insights and analytics to balance site performance with a positive customer experience.
Oversee our CRM strategy to deliver value along customers’ digital journey, enhancing customer education, engagement, retention, and overall satisfaction.
Drive our product roadmap, including new product launches, promotions, and other initiatives that drive revenue or optimize the digital funnel.
Oversee the digital experience, ensuring customers can purchase or subscribe to products with fidelity and troubleshooting issues, if necessary. This includes PDP ownership, product setup, shipping policies, testing and QA of releases, and more.
Act as the steward of our digital ecosystem and technical stack in Shopify, overseeing custom development work, integrations of any third party apps and the overall reliability of our website
Oversee SEO strategies for the site, ensuring they align with broader digital goals.

Key Performance Indicators:

Total Online Revenue
Average Order Value (AOV)
Conversion Rate (CVR)
Customer Lifetime Value (CLV)

Requirements

Strong background in ecommerce management and analytics, with a proven ability to drive business results.
Extensive experience with P&L management and sales forecasting, with the ability to deliver accurate and actionable insights.
In-depth understanding of performance marketing, including the ability to structure and execute A/B tests effectively.
Proficient in utilizing UI/UX insights to optimize both performance metrics and customer experience.
Experience with Shopify, ReCharge, Klaviyo, and third party applications
Strong understanding and opinion on the customer digital journey, capable of guiding its strategic evolution.
Experience with SEO, with the ability to manage it effectively as part of a broader digital strategy.
Strategic understanding of product and consumer dynamics, enabling effective adaptation of strategies.