Senior Manager – Search Engine Marketing

Posted 6 months ago

Responsibilities:

Proven track record working with e-commerce and at a considered purchase business.
Own all aspects of Google paid media buying, including but not limited to: search, shopping, media planning, pmax, and youtube.
Partner closely with CRO and lifecycle teams to improve cost per lead and cost per qualified actions.
Optimize pacing for qualified leads and lead to purchase rate for the online education business.
Own SEM paid acquisition for our CPG business, including the strategy and execution of paid spend.
Report weekly on pacing to goals, key priorities and red flags.
Utilize marketing analytics and data-driven insights to identify growth opportunities, optimize marketing performance, and inform strategic decisions.
Collaborate cross-functionally with product, engineering, design, and other teams to ensure alignment and drive continuous improvement in marketing effectiveness.
Manage budget and forecasting efforts for Google paid.
Stay up-to-date with industry trends, best practices, and emerging technologies in growth marketing and recommend innovative strategies to stay ahead of the curve.

Requirements

Minimum 6+ years of experience in a similar role.
Be a strategic and analytical thinker with a results-driven mindset, excellent communication skills, and a proven track record in growth marketing, particularly in a remote environment.
Expert in all things Google paid.
Experience in online education or CPG/supplements is required.
Ability to make thoughtful, actionable recommendations under minimal structure, and quickly build consensus with senior level internal and stakeholders.
Proven ability to manage budgets and drive efficient revenue growth working in-house at a high-growth consumer brand.

Benefits

Unique lucrative opportunity to work with global start ups that could 10x your career.
Fully Remote work.
Competitive pay and always paid in USD.