Email Marketer (Klaviyo Expert)

Posted 5 months ago

Job Title: Email Marketer/Klaviyo Expert

Location: Remote

Work Shift/Hours: EST

KEY RESPONSIBILITIES:

Copywriting:

Develop compelling and targeted email copy to drive customer engagement and conversions.
Personalize messaging strategies based on audience segments for maximum impact.
Implement A/B testing to optimize email content and improve overall effectiveness.
Design of Emails (Bonus):
Create visually appealing email designs that align with brand identity and enhance user experience.
Collaborate with design teams to ensure consistency in branding across all email marketing materials.
Optimize email design for mobile responsiveness to cater to a diverse audience.

Implementation:

Execute end-to-end email marketing campaigns, from planning to monitoring and reporting.
Ensure seamless integration of email campaigns with Klaviyo and other relevant platforms.
Regularly analyze campaign performance metrics and adjust strategies for continuous improvement.

Klaviyo Proficiency:

In-depth knowledge of Klaviyo’s features and capabilities, leveraging them for maximum effectiveness.
Experience in setting up and managing automated flows within Klaviyo.
Ability to troubleshoot and resolve issues related to Klaviyo integration and campaign execution.

SMS Platform Knowledge:

Familiarity with SMS platforms such as Attentive, Post Script, and SMS Bump.
Integration of SMS strategies into the overall marketing plan for a cohesive customer communication approach.
Analyze and leverage SMS platform data to enhance cross-channel marketing strategies.

Understanding of Segmentation:

Implementation of targeted segmentation strategies to deliver personalized content.
Regularly analyze segmentation performance and adjust strategies for improved results.
Collaborate with data analysts to enhance segmentation models based on customer behavior and demographics.

Requirements

Proven experience as an E-commerce Email Marketer, with a focus on Klaviyo.
Strong copywriting skills and a keen understanding of effective email communication.
Proficiency in Klaviyo and other relevant email marketing tools.
Experience with SMS platforms such as Attentive, Post Script, and SMS Bump.
Knowledge of segmentation strategies for personalized marketing campaigns.
Bonus: Proficiency in email design and collaboration with design teams.