Customer Marketing and Advocacy Manager

We are looking for a Customer Marketing and Advocacy Manager based in New Zealand or Australia.

You have a passion for building customer advocacy to support the expansion and growth of Thematic. You are an efficient communicator with a customer-centric attitude. You are also data-savvy and understand how to drive business metrics such as retention and referrals.

About Thematic

Thematic is a SaaS platform for customer feedback analysis, powered by the latest AI algorithms and advanced analytics. Our goal is to empower companies to get clear and accurate insights from customer feedback in a fast and effortless way. We do this by using Large Language Models and our proprietary AI, visualizations as well as a natural language interface. We work with the likes of Google, LinkedIn, Woolworths, K-Mart, Atlassian and Doordash (just to name a few). Our users are researchers, analysts and product managers. By getting a deep understanding of customer needs, our customers identify how to improve their customer metrics, and grow faster. We are expanding our Marketing team to help our sales and customer success team get support to grow Thematic faster. 

We’ve been around since 2017 and are a fully remote team of 20+. Our R&D happens in New Zealand, our sales focus is mainly in the US and Australia. We use modern tools like Slack, Jira, Ortto, Notion and Zoom for communication and collaboration. We strive to minimize meetings, but also dedicate time to build a diverse and inclusive company culture. We are well funded (YCombinator, AirTree) and profitable.

Requirements

A Customer Marketing and Advocacy Manager at Thematic will be responsible for building and strengthening customer relationships, feedback loops and advocacy. Your ultimate goal is to positively impact acquisition, retention and expansion metrics for the company.

This means the successful Customer Marketer will:

• Have 4+ years of experience in a software company (preferably SaaS)
• Be a well-rounded marketing individual, with strong experience collaborating with Sales/Customer Success.
• Have significant experience working in or with multinational and complex organizations
• Be comfortable working in a fast and sometimes ambiguous environment with great attention to detail (yes, we’re a startup!) 
• Ideally have experience in, or passion for, Customer Experience, Insights, AI and/or Research!

Your day-to-day responsibilities will include:

• Building relationships with our users to learn about their roles, companies and the value Thematic brings
• Engaging customers to get case studies, testimonials, reviews and secure event speakers
• Writing up / filming / recording and publishing customer stories on platforms like Webflow, G2, LinkedIn, YouTube
• Creating, managing and executing marketing campaigns
• Attracting prospects through strong customer advocacy programs and case studies
• Establishing a communications playbook for Thematic customers and prospects, which supports sales and CS discussions 
• Owning marketing automation software, direct mail campaigns and journeys

You will report to the VP of Marketing, while working cross-functionally across teams to build and align on key marketing messages, supporting these teams to reach their goals.

You will be successful in this role by:

• Increasing referral, review and direct mail traffic to landing pages
• Increasing the number of active users and referrals for existing customers

We love data-savvy people and natural communicators, with a personality for developing authentic relationships.

Benefits

We know someone like you is in demand right now, so why should you choose to work with us? Well, we take care of our team!

• You’ll work remotely in comfort. We’ll pay $400 per month towards a private or a shared office space (tax free).
• Your base salary is based on your skills and is negotiable.
• We are flexible in working hours. Also, we work NZ hours, although occasionally you’ll need to flex the hours for US customers.
• You will be a part of a smart and high-performing team that makes sure to have fun as well as work hard.
• Once you’re onboard, you’ll get a lot of responsibility and will be a key driver in adding marketing value to sales and customer success.
• If you love taking ownership, being accountable, collaborative and transparent with others, you’ll love this company.
• We organize regular team activities, as well as a weekly Friday sessions where we bond as a team and learn about topics like “mushroom growing”, “work while living in a camper van” or “growing up behind the Iron Curtain”, or play a fun game
• You’ll bond with the team in the annual team retreat. We’ve taken our entire team to both Hawaii and New Zealand in the past!

If any of the above resonates with you, we want to hear from you!